BTL activation of DANO Power
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Internship report |
| Sprog: | English |
| Udgivet: |
Brac University
2019
|
| Fag: | |
| Online adgang: | http://hdl.handle.net/10361/12176 |
| id |
10361-12176 |
|---|---|
| record_format |
dspace |
| spelling |
10361-121762019-09-30T05:54:06Z BTL activation of DANO Power Chowdhury, Tawsif Habib, Md. Mamun Brac Business School, Brac University DANO Bangladesh. Mutual Group Arla Foods Bangladesh Limited Below the Line marketing Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 30). Bangladesh is a developing and densely populated country. For decades, Bangladesh has a large domestic market for milk products which was largely met through importation of subsidized milk, powder milk and milk products form developed countries. During 1989-90, Bangladesh imported milk and milk products worth 400 million taka to meet a short fall of 40 percent of domestic demand. Bangladesh milk sector is failed to provide sufficient supply for liquid milk. To minimize this shortage government has taken some steps such as urgent meet up through imported powder milk and try to develop dairy farms to the private entrepreneurs’ levels. Only local dairy farm could not provide sufficient supply of liquid milk according to consumers demand. To fill up this gap there are a lot of companies launch in Bangladesh to sell milk powder product. One of them is DANO which is a familiar word for each household in rural and urban area in Bangladesh. Mutual Group is primarily a 'Toll Manufacturing & Distribution company' with the legacy of establishing two global brands, 'Horlicks' and 'Dano', as the household name in Bangladesh. It separated from Mutual Group and created a joint venture with Arla Foods amba in Denmark in 2011. In Bangladesh, Arla foods has varieties of product for powder milk like regular and instant milk powder, filled milk powder, baby foods- Deelac, Dano mom for pregnant women in Bangladesh. Arla Foods is home to some of Bangladesh’s best-loved dairy brands. We work hard to make sure that our suppliers meet our exceptionally high standards of production and animal welfare and with nearly 1500 employees and a turnover of more than tk1.2bn. Globally we are 19,000 colleagues across 30 countries and 12,700 dairy farmer owners in Denmark, Sweden, United Kingdom, Germany, Belgium, Luxembourg, Netherlands and Bangladesh. Together, we share a strong identity Good Growth that guides our decisions as we create the future of dairy. Tawsif Chowdhury B. Business Administration 2019-06-17T04:53:31Z 2019-06-17T04:53:31Z 2019 2019-05 Internship report ID 16264070 http://hdl.handle.net/10361/12176 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 36 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
DANO Bangladesh. Mutual Group Arla Foods Bangladesh Limited Below the Line marketing Marketing |
| spellingShingle |
DANO Bangladesh. Mutual Group Arla Foods Bangladesh Limited Below the Line marketing Marketing Chowdhury, Tawsif BTL activation of DANO Power |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Habib, Md. Mamun |
| author_facet |
Habib, Md. Mamun Chowdhury, Tawsif |
| format |
Internship report |
| author |
Chowdhury, Tawsif |
| author_sort |
Chowdhury, Tawsif |
| title |
BTL activation of DANO Power |
| title_short |
BTL activation of DANO Power |
| title_full |
BTL activation of DANO Power |
| title_fullStr |
BTL activation of DANO Power |
| title_full_unstemmed |
BTL activation of DANO Power |
| title_sort |
btl activation of dano power |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12176 |
| work_keys_str_mv |
AT chowdhurytawsif btlactivationofdanopower |
| _version_ |
1814309629478305792 |