Overall marketing strategy of Link3 Technologies Ltd.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Internship report |
| اللغة: | English |
| منشور في: |
Brac University
2019
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10361/12144 |
| id |
10361-12144 |
|---|---|
| record_format |
dspace |
| spelling |
10361-121442019-09-30T05:36:55Z Overall marketing strategy of Link3 Technologies Ltd. Chowdhury, Nabila Nowreen Tasnem, Mayesha Brac Business School, Brac University Link3 Technologies Ltd. Marketing strategy Marketing--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 38). Link3 Technologies Limited is nationwide Internet, Intranet and IP telephony Solution & Service Provider (IPTSP). As an intern at link3, I have tried to gather knowledge about the company’s overall marketing strategy, planning and activities. In my internship report the topic is “Overall Marketing Activities” used at Link3 Technologies ltd. So, I covered company’s working process especially for Marketing (Bank & NBFI) department, situation analysis, marketing strategy research, and marketing mix. But I also worked on how services are provided at the consumer end that means selling of products to consumer. During my working period I have sent service order form, change request as the company’s procedure. I have also identified what were the working responsibilities of other sector’s employees of marketing department at Link3 Technologies Ltd. Departments I have identified were Corporate, Retail, web development and strategic initiatives. After understanding the responsibilities of marketing people, I have worked on understanding what are the further working process of the company. While I was doing internship, I found that there is some process which a marketing executive have to follow to provide services that has been described as marketing mix. I have found some limitations collecting information for my internship report and also observed some problem as well as faced some challenges. But on the other hand, during the period of my Internship I have learned so many lessons like organizational behavior, Bank &NBFI (Marketing) Activities, how to interact with clients and many more. Overall from my point of view I do have some suggestions for the company where they can improve and make better organization to get better result. Nabila Nowreen Chowdhury B. Business Administration 2019-06-16T04:24:09Z 2019-06-16T04:24:09Z 2019 2019-04-30 Internship report ID 12204040 http://hdl.handle.net/10361/12144 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Link3 Technologies Ltd. Marketing strategy Marketing--Management. |
| spellingShingle |
Link3 Technologies Ltd. Marketing strategy Marketing--Management. Chowdhury, Nabila Nowreen Overall marketing strategy of Link3 Technologies Ltd. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Tasnem, Mayesha |
| author_facet |
Tasnem, Mayesha Chowdhury, Nabila Nowreen |
| format |
Internship report |
| author |
Chowdhury, Nabila Nowreen |
| author_sort |
Chowdhury, Nabila Nowreen |
| title |
Overall marketing strategy of Link3 Technologies Ltd. |
| title_short |
Overall marketing strategy of Link3 Technologies Ltd. |
| title_full |
Overall marketing strategy of Link3 Technologies Ltd. |
| title_fullStr |
Overall marketing strategy of Link3 Technologies Ltd. |
| title_full_unstemmed |
Overall marketing strategy of Link3 Technologies Ltd. |
| title_sort |
overall marketing strategy of link3 technologies ltd. |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12144 |
| work_keys_str_mv |
AT chowdhurynabilanowreen overallmarketingstrategyoflink3technologiesltd |
| _version_ |
1814307340512395264 |