Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Bibliographic Details
Main Author:	Tanjim, Ruhani
Other Authors:	Adrita, Ummul Wara
Format:	Internship report
Language:	English
Published:	Brac University 2019
Subjects:	Motorcycle Runner Group Marketing
Online Access:	http://hdl.handle.net/10361/12115

id	10361-12115
record_format	dspace
spelling	10361-121152019-09-30T05:53:50Z Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City Tanjim, Ruhani Adrita, Ummul Wara Brac Business School, Brac University Motorcycle Runner Group Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 35). Runner Group of company is a renowned organization in Bangladesh operating business in the sector of Automobile, Motors, Lube & Energy, Footwear and Properties etc. Runner Automobiles limited is a prominent motorcycle producing company in Bangladesh with an astonishing blend of capacities and resources to give a stage to assigning solid development in the contemporary promptly altering transportation demand. Runner Automobiles Limited (RAL) operating in Bangladesh has an extensive collection of motorcycles of total thirteen in number which includes ten motorcycles from their own Runner Group and rest three of UM Runner. RAL is functioning in Bangladesh with more than 1000 employees starting of all level of employees to the Chairman. This report is going to analyze the consumer buying behavior of 100-110cc motorcycle segment in Dhaka city. It is a coordinated strategy through which an organizations assemble strong customer relationships and make an inducement for their clients and for themselves. Consumer behavior delineates the study of how, when and where people do or do not buy the product. Considering the consumer behavior really creates an impact of being a successful marketer. In this report, I have tried to discuss about the consumer behavior, their buying decision, their way of knowing about the products and their attitude mechanisms and scrutinizing the consumer tactics of 100-110cc motorcycle segment in Dhaka city. For assessing the consumer buying decision a questionnaire was prepared focusing on needs, preferences and factors of the consumer in choosing the motorcycle. The report includes quantitative research of consumer behavior. By analyzing and interpreting the data received from the survey, I have found some findings based on which some recommendations were made with a clarified conclusion. Ruhani Tanjim B. Business Administration 2019-06-10T08:22:57Z 2019-06-10T08:22:57Z 2019 2019-05 Internship report ID 16104180 http://hdl.handle.net/10361/12115 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Motorcycle Runner Group Marketing
spellingShingle	Motorcycle Runner Group Marketing Tanjim, Ruhani Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
author2	Adrita, Ummul Wara
author_facet	Adrita, Ummul Wara Tanjim, Ruhani
format	Internship report
author	Tanjim, Ruhani
author_sort	Tanjim, Ruhani
title	Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
title_short	Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
title_full	Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
title_fullStr	Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
title_full_unstemmed	Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
title_sort	analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in dhaka city
publisher	Brac University
publishDate	2019
url	http://hdl.handle.net/10361/12115
work_keys_str_mv	AT tanjimruhani analyzeanddeterminetheconsumerbuyingbehaviorof100110ccmotorcyclesegmentindhakacity
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Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City

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