Employee perception on engagement programs in a Start-Up
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| פורמט: | Internship report |
| שפה: | English |
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Brac University
2019
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| גישה מקוונת: | http://hdl.handle.net/10361/12113 |
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10361-121132019-09-30T05:46:03Z Employee perception on engagement programs in a Start-Up Safa, Maliha Rahman Chowdhury, Md. Hasan Maksud Brac Business School, Brac University Start-Up Axiata Digital Bangladesh (Private) Limited Employee perception Digital agency Personnel management Online marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 22). The report is based on the engagement program initiatives undertaken by ada-asia, operated as Axiata Digital Bangladesh (Private) Limited in Bangladesh. It is a Malaysian based digital agency, currently operating in nine countries, headquartered in Kuala Lumpur, Malaysia. As a start-up the management has tried to have the operations to be impactful with the power of data and the employee performance. In order to maintain the goal with values as – act now, win win, shaping industries, driven by data, disrupting the status quo and stay humble, stay hungry, the company has undertaken several initiatives. One of the initiative, being unique to the nature is referred as ada culture that comprises of weekly lunch in the office, monthly fun and quarterly CSR activities. As motivational trigger and solution to work stress, the initiative is executed in all the countries with successful impacts. The impact may be seen or not, but having a real time representation of how the employees actually feel about it can give out information about the culture alongside the compensation plans. Further in the study shows similar positive response through survey conducted with the employees and an interview taken of the HR Operations, Recruitment and General Admin Manager. Prior to the survey and interview there have been some findings depicted accumulating recommendations with them. And finally the report has been concluded with a scope of further research. Maliha Rahman Safa B. Business Administration 2019-06-10T07:38:34Z 2019-06-10T07:38:34Z 2019 2019-04 Internship report ID 15104091 http://hdl.handle.net/10361/12113 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Start-Up Axiata Digital Bangladesh (Private) Limited Employee perception Digital agency Personnel management Online marketing |
| spellingShingle |
Start-Up Axiata Digital Bangladesh (Private) Limited Employee perception Digital agency Personnel management Online marketing Safa, Maliha Rahman Employee perception on engagement programs in a Start-Up |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Chowdhury, Md. Hasan Maksud |
| author_facet |
Chowdhury, Md. Hasan Maksud Safa, Maliha Rahman |
| format |
Internship report |
| author |
Safa, Maliha Rahman |
| author_sort |
Safa, Maliha Rahman |
| title |
Employee perception on engagement programs in a Start-Up |
| title_short |
Employee perception on engagement programs in a Start-Up |
| title_full |
Employee perception on engagement programs in a Start-Up |
| title_fullStr |
Employee perception on engagement programs in a Start-Up |
| title_full_unstemmed |
Employee perception on engagement programs in a Start-Up |
| title_sort |
employee perception on engagement programs in a start-up |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12113 |
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AT safamaliharahman employeeperceptiononengagementprogramsinastartup |
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