Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Format: | Internship report |
| Idioma: | English |
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Brac University
2019
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| Accés en línia: | http://hdl.handle.net/10361/12109 |
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10361-12109 |
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10361-121092019-09-30T05:37:08Z Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd. Trina, Jarin Tasnim Enam, Fabiha Brac Business School, Brac University Strategic planning Asiatic Experiential Marketing Limited Event marketing Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 41). Event marketing has become one of the key variable in creating impression of consumer over a brand. From multi-nationals to local companies, everyone is diving into the world of experiential event marketing. AsiaticEXP is one of the leading company in providing BTL based event marketing service. With the rising demand for experiential event marketing it has become an attractive market for event based company like AsiaticEXP. As a first mover to the market initially AsiaticEXP got a tons of first mover advantages like – less to no competition, price control power and many more. But now that more and more agencies are entering the event market it is extremely necessary for AsiaticEXP to double check their organizational and operational structure. The pupose of this report is to comprehensively analyze the bridge between the strategic planning team and operation team, two most important sectors of any event marketing company. In addition to that the report also discuss about the importance of operational process on efficiency. The entire study was based on a descriptive case study with the theoretical rationale. Primary have been collected by one to one interview sessions and online based secondary data was collected to verify some primary data. The report also includes the background and history of the organization as well as the duties and responsibilities of an intern under event planning department. I have taken all the necessary steps to ensure the quality of the report. I sincerely hope that it contains all the relevant information which is in the scope of my ability. Jarin Tasnim Trina B. Business Administration 2019-06-10T05:56:08Z 2019-06-10T05:56:08Z 2019 2019-05 Internship report ID 14304117 http://hdl.handle.net/10361/12109 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Strategic planning Asiatic Experiential Marketing Limited Event marketing Marketing |
| spellingShingle |
Strategic planning Asiatic Experiential Marketing Limited Event marketing Marketing Trina, Jarin Tasnim Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Trina, Jarin Tasnim |
| format |
Internship report |
| author |
Trina, Jarin Tasnim |
| author_sort |
Trina, Jarin Tasnim |
| title |
Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd. |
| title_short |
Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd. |
| title_full |
Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd. |
| title_fullStr |
Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd. |
| title_full_unstemmed |
Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd. |
| title_sort |
comprehensive analysis of the bridge between strategic planning & operational execution of asiatic experiential marketing ltd. |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12109 |
| work_keys_str_mv |
AT trinajarintasnim comprehensiveanalysisofthebridgebetweenstrategicplanningoperationalexecutionofasiaticexperientialmarketingltd |
| _version_ |
1814307716415356928 |