Market opportunity of wafer industries in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Materialtyp: | Internship report |
| Språk: | English |
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Brac University
2019
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| Länkar: | http://hdl.handle.net/10361/12107 |
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10361-12107 |
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10361-121072019-09-30T05:37:10Z Market opportunity of wafer industries in Bangladesh Wahab, A.Z.M. Motahammid Ahsan, Feihan Brac Business School, Brac University Wafer industries Meghna Group of Industries Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 45). Meghna group of industry, one of the biggest giant in the market is running 45 companies on its own. Their yearly turnover is USD. 3 billion. With more than 3 thousand business partners they are expanding their business every day. Under their umbrella more than 30,000 employees are working six days a week. This report is based on the market opportunity of wafer industries in a perspective of Meghna group of industries. By reading this report you will be able to have an overall idea about the customer’s opinion as well as the market demand of wafer industries. Moreover this report contain how a wafer should be launched in the market of Bangladesh. Meghna group is the biggest conglomerate in Bangladesh. Fresh has the market opportunity for wafer or not will be discussed in this report. They have huge businesses around the country. It contains market size of wafer industry in Bangladeshi. I have done SPSS analysis as well as used pie chart in order to understand the response more clearly. Meghna group of industries is going to launch wafer very soon. They are going to launch the wafer under the fresh brand umbrella. Wafer is an impulsive product. People don’t want to pay very high for the wafer .There are few flavors which are very common and popular such as chocolate , milk and strawberry flavor . The important part of wafer is the crispiness and the amount of cream and taste. Students are the main target group for the wafer. Pran is the market leader. Fresh wafer need to target the grocery shop as found in the survey. Most of the people buy wafer from grocery shop. Moreover targeting the young people they could provide toy or stickers with wafer. A.Z.M. Motahammid Wahab B. Business Administration 2019-06-10T05:02:51Z 2019-06-10T05:02:51Z 2019 2019-05 Internship report ID 14104175 http://hdl.handle.net/10361/12107 en 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Wafer industries Meghna Group of Industries Marketing |
| spellingShingle |
Wafer industries Meghna Group of Industries Marketing Wahab, A.Z.M. Motahammid Market opportunity of wafer industries in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Ahsan, Feihan |
| author_facet |
Ahsan, Feihan Wahab, A.Z.M. Motahammid |
| format |
Internship report |
| author |
Wahab, A.Z.M. Motahammid |
| author_sort |
Wahab, A.Z.M. Motahammid |
| title |
Market opportunity of wafer industries in Bangladesh |
| title_short |
Market opportunity of wafer industries in Bangladesh |
| title_full |
Market opportunity of wafer industries in Bangladesh |
| title_fullStr |
Market opportunity of wafer industries in Bangladesh |
| title_full_unstemmed |
Market opportunity of wafer industries in Bangladesh |
| title_sort |
market opportunity of wafer industries in bangladesh |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12107 |
| work_keys_str_mv |
AT wahabazmmotahammid marketopportunityofwaferindustriesinbangladesh |
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1814307548267806720 |