Market opportunity of cake Industry in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Formato: | Internship report |
| Lenguaje: | English |
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BRAC University
2019
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| Acceso en línea: | http://hdl.handle.net/10361/12093 |
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10361-12093 |
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10361-120932019-09-30T05:35:13Z Market opportunity of cake Industry in Bangladesh Chowdhury, Sakib Istiaque Akhter, Rahma Brac Business School, Brac University Market opportunity Cake industry Marketing research. Business planning. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Includes bibliographical references (page 21). Cataloged from PDF version of internship report. This report is based on internship course BUS400 and worked as a Brand marketing in Meghna Group of industries. It was 3 months of internship under new product development. The work was started from the scratch. Regular market visit, market research, sample collecting – these were the major tasks. This helped to know about the market condition of Bangladesh. In internship days, lots of meetings with foreign flavor houses were arrange where it was all about the sample testing of different flavor cakes. All this analysis is based on cake industry in Bangladesh. This research helped to know about the consumers and their demand. On the other hand, some important factors like pricing, quality, competitors is also playing a vital role here. The research is also done by consumer survey where several questions were asked to the consumers of different age, occupations people. SWOT analysis is also made for this report to know about the future business standings. In analysis part, a research model has been used. There were 3 independent variables and 1 is dependent variable. Independent variables are competitor analysis, Consumer demand and price. Dependent variable is opportunity of cake market in Bangladesh has bright future. From that some statistical analysis is made to make the report more strong and trustworthy. SPSS analysis will help to know the exact numeric number to make decisions wisely. Later part, findings, recommendations and conclusions are given. Sakib Istiaque Chowdhury B. Business Administration 2019-05-26T05:00:50Z 2019-05-26T05:00:50Z 2019 2019-04-30 Internship report ID 14204066 http://hdl.handle.net/10361/12093 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Market opportunity Cake industry Marketing research. Business planning. |
| spellingShingle |
Market opportunity Cake industry Marketing research. Business planning. Chowdhury, Sakib Istiaque Market opportunity of cake Industry in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Chowdhury, Sakib Istiaque |
| format |
Internship report |
| author |
Chowdhury, Sakib Istiaque |
| author_sort |
Chowdhury, Sakib Istiaque |
| title |
Market opportunity of cake Industry in Bangladesh |
| title_short |
Market opportunity of cake Industry in Bangladesh |
| title_full |
Market opportunity of cake Industry in Bangladesh |
| title_fullStr |
Market opportunity of cake Industry in Bangladesh |
| title_full_unstemmed |
Market opportunity of cake Industry in Bangladesh |
| title_sort |
market opportunity of cake industry in bangladesh |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12093 |
| work_keys_str_mv |
AT chowdhurysakibistiaque marketopportunityofcakeindustryinbangladesh |
| _version_ |
1814309858549170176 |