Branding Jamdani : a platform for Jamdani weaving heritage
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Architecture, 2019.
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BRAC University
2019
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| Online dostop: | http://hdl.handle.net/10361/11636 |
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10361-11636 |
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10361-116362019-09-30T05:46:24Z Branding Jamdani : a platform for Jamdani weaving heritage Amir, Sanjida Mallick, Fuad Hassan Ahmed, Iftekhar Nobi, Abul Fazal Mahmudun Department of Architecture, BRAC University Jamdani Dhakai Jamdani Textile fabrics--South Asia. This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Architecture, 2019. Cataloged from PDF version of thesis. Includes bibliographical references (page 53). ‘Jamdani’ is a proud name for Bangladesh as it has established the first GI product tag on behalf of Bangladesh. My research has firmly concluded that instead of this remarkable achievement we are stilling lagging behind to uphold jamdani as a brand of Bangladesh. Proposed as an integrated development catering to the jamdani industry's requirements of Bangladesh as a 'one-stop-solution' which also work as a "Platform''. The Project would be developed on a commercially self-sustaining format. Based on this, it was felt that both the jamdani and its artisans should be able to get the exposure as at one place. To flourish jamdani as a brand of Bangladesh in to existence as an answer to advertise it. In other words, which is very much needed for the development of research and branding in Bangladesh. The global scenario of Jamdani fabric business in a liberalized market is another propeller as the competition in quality and pricing is tough to go through. It will help to improvise the tradition as cultural identity and industry globally again of quality design intervention and price because the jamdani manufacturers will be able to go for finest and flawless manufacturing. The Project has been envisaged in view of the current state of marketing of jamdani in Bangladesh and the integrated development would provide commercial and industrial spaces. And to integrate and synergies Jamdani weaving with economic growth of the nation and help it to convert its dream of becoming the largest economic powerhouse of the world in near future, a reality. Sanjida Amir B. Architecture 2019-03-27T06:41:48Z 2019-03-27T06:41:48Z 2019 2019-02 Thesis ID 14108010 http://hdl.handle.net/10361/11636 en BRAC University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Jamdani Dhakai Jamdani Textile fabrics--South Asia. |
| spellingShingle |
Jamdani Dhakai Jamdani Textile fabrics--South Asia. Amir, Sanjida Branding Jamdani : a platform for Jamdani weaving heritage |
| description |
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Architecture, 2019. |
| author2 |
Mallick, Fuad Hassan |
| author_facet |
Mallick, Fuad Hassan Amir, Sanjida |
| format |
Thesis |
| author |
Amir, Sanjida |
| author_sort |
Amir, Sanjida |
| title |
Branding Jamdani : a platform for Jamdani weaving heritage |
| title_short |
Branding Jamdani : a platform for Jamdani weaving heritage |
| title_full |
Branding Jamdani : a platform for Jamdani weaving heritage |
| title_fullStr |
Branding Jamdani : a platform for Jamdani weaving heritage |
| title_full_unstemmed |
Branding Jamdani : a platform for Jamdani weaving heritage |
| title_sort |
branding jamdani : a platform for jamdani weaving heritage |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/11636 |
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AT amirsanjida brandingjamdaniaplatformforjamdaniweavingheritage |
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1814309417669099520 |