Marketing practices & service gap of Union Bank Limited, Banani branch
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
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BRAC University
2019
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/11477 |
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10361-11477 |
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10361-114772019-09-30T05:22:29Z Marketing practices & service gap of Union Bank Limited, Banani branch Khanam, Maisha Mamoon, Mahreen BRAC Business School, BRAC University Union Bank Limited Marketing practices Bank management Banks and banking This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 31). Union Bank is offering wide arrays of services to its customers. Every branch of Union Bank is propelling these services to the customers. It is interesting to see how they are operating, what is customer’s perception towards their service. This bank is taken charge and controlled by Bangladesh bank and all the guideline and the whole thing checked by Bangladesh Bank. In the first part I have tried level best to give a clear idea about Union bank limited and its mission vision, corporate strategy, hierarchy which helped me to develop this report. In the second part I have written my internship role part and the activities I have seen and practically did during my internship times which helped much to get a idea how a bank works. During this time, I came to realize dealing with customers, pleasing them is requires special skills and a deep understanding of customer’s mind. Union Bank has set some code and conducts for all its employees to follow. Bank is committed to make customers leave bank with a hassle free, contented experience. Lastly I conclude my report with project part where I tried to show marketing practices and service gaps of union bank. Where I have found some gaps and came up with recommendation which may help tp fulfill the gaps. Union Bank is a financial institution, which may not have been in market for long time, but they have been showing impressive growth over the years. Their quality service and diverse range of products already have left good impression on customer’s mind. To be a market leader in long run they need to keep improving in all aspects of their service. Maisha Khanam B. Business Administration 2019-03-03T04:43:17Z 2019-03-03T04:43:17Z 2018 2018-11-25 Internship report ID 14104088 http://hdl.handle.net/10361/11477 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 31 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Union Bank Limited Marketing practices Bank management Banks and banking |
| spellingShingle |
Union Bank Limited Marketing practices Bank management Banks and banking Khanam, Maisha Marketing practices & service gap of Union Bank Limited, Banani branch |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Khanam, Maisha |
| format |
Internship report |
| author |
Khanam, Maisha |
| author_sort |
Khanam, Maisha |
| title |
Marketing practices & service gap of Union Bank Limited, Banani branch |
| title_short |
Marketing practices & service gap of Union Bank Limited, Banani branch |
| title_full |
Marketing practices & service gap of Union Bank Limited, Banani branch |
| title_fullStr |
Marketing practices & service gap of Union Bank Limited, Banani branch |
| title_full_unstemmed |
Marketing practices & service gap of Union Bank Limited, Banani branch |
| title_sort |
marketing practices & service gap of union bank limited, banani branch |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/11477 |
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AT khanammaisha marketingpracticesservicegapofunionbanklimitedbananibranch |
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