Retail chain management of IGLOO
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Idioma: | English |
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BRAC University
2019
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| Acesso em linha: | http://hdl.handle.net/10361/11467 |
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10361-114672019-09-30T05:16:05Z Retail chain management of IGLOO Hasan, Riad Mamoon, Mahreen BRAC Business School, BRAC University Retail chain Management IGLOO Retail trade--Bangladesh--Management. Supply Chain Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 31). This report is about the whole scenario of retail and distribution operations of IGLOO ice cream. In this report, I have tried to demonstrate the challenges IGLOO faces in retail operation, the gap between the expectation and reality of retailers, the perception of retailers towards IGLOO as well as the satisfaction level in terms of support from the company for the retailers. I went for market survey till the time of preparing this report and ended up with 277 respondents among Dhaka city. Lack of strong distribution channel, challenges to maintain proper cold chain, the complains against dealer support, company support, as well as rude attitude of Delivery Sales representatives have also been found out during my survey. Although the demand of IGLOO is getting higher because of its synonymous taste and quality over decades but IGLOO is in threat to lose market share as many retailers are about to divert from IGLOO to other rivals due to lack of enough support from IGLOO. These dissatisfactions of retailers are being taken as opportunity by other competitors. They have started to offer more convenient services to the retailers. Despite having dissatisfaction, most of the retailers still want to do business with IGLOO. They want immediate execution of actions against complains raised by them. The complains and opinions remain understated, they perceive. Moreover, they cannot think they are the member of IGLOO family. In this circumstances, faster and most convenient services must be assured, a strong integrated communication and interactions between company and retailers must be developed. IGLOO should approach in such a way so that the retailers can also go with the company to achieve the goal as whole. In this report, I discussed about the problems faced by dealers and retailers, what the dealers said about reason of these problems, the suggestions given by some retailers, and recommendations on basis of this report. Riad Hasan B. Business Administration 2019-02-26T03:58:22Z 2019-02-26T03:58:22Z 2018 2018-12-17 Internship report ID 14304109 http://hdl.handle.net/10361/11467 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 33 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Retail chain Management IGLOO Retail trade--Bangladesh--Management. Supply Chain Management. |
| spellingShingle |
Retail chain Management IGLOO Retail trade--Bangladesh--Management. Supply Chain Management. Hasan, Riad Retail chain management of IGLOO |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Hasan, Riad |
| format |
Internship report |
| author |
Hasan, Riad |
| author_sort |
Hasan, Riad |
| title |
Retail chain management of IGLOO |
| title_short |
Retail chain management of IGLOO |
| title_full |
Retail chain management of IGLOO |
| title_fullStr |
Retail chain management of IGLOO |
| title_full_unstemmed |
Retail chain management of IGLOO |
| title_sort |
retail chain management of igloo |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/11467 |
| work_keys_str_mv |
AT hasanriad retailchainmanagementofigloo |
| _version_ |
1814307629126647808 |