The market prospect or export potential of diversified jute products in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.

Bibliographic Details
Main Author:	Peu, Nafisa Islam
Other Authors:	Haque, Shamim Ehsanul
Format:	Internship report
Language:	English
Published:	BRAC University 2019
Subjects:	Jute Export The Golden Fibre Trade Center Limited Marketing > Management
Online Access:	http://hdl.handle.net/10361/11417

id	10361-11417
record_format	dspace
spelling	10361-114172019-09-30T05:16:17Z The market prospect or export potential of diversified jute products in Bangladesh Peu, Nafisa Islam Haque, Shamim Ehsanul BRAC Business School, BRAC University Jute Export The Golden Fibre Trade Center Limited Marketing--Management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 46). Bangladesh is one of the major producers and leading exporters of jute and diversified jute products. Jute diversified product (JDP) industry in Bangladesh is known as an un-official, ordinary and small market comparing to other countries such as India. Although, Bangladesh stands in the second position among jute producing countries despite the fact that our JDP industry is under advancement. About 5% of total foreign exchange earnings and 4% of country‟s GDP earned from this sector. Bangladesh for many years has been making a successful contribution on jute sectors adding a handsome turnover to the country‟s export earnings. Along with foreign demands our domestic consumers are changing their perception and attitude towards jute products. Therefore, in this study, I tried to portray the overall scenario of the JDP market prospect along with a prior discussion about the previous history and market situation of the JDP industry. It was also one of my keen intentions to elaborate the possibilities of JDP‟s establishment as worthy products into the modern era of export market and it‟s commonly acceptance among general public by employing specific innovative approach and methods of study which includes, interviews based on semi-structured questionnaire along with data collection, online survey and desk research. After a careful observation and analyzing the responses from personal interviews it can be stated that the potentiality of JDPs in the export market is promising for the long run. The results showed that JDP industries prospect is showing a gradual but significant advancement owing to the fact that mass people are now taking a step forward in the favor of using eco-friendly products as there is a major concern about the environment on the rise. According to the study, the consumption as well as the popularity of JDPs showed an upward trend and their possibilities for business is ever-increasing. Value addition in the JDPs, reforming the JDP value chain are the most effective ways to build a potential market. If the government take a step ahead to reconstruct the business infrastructure by investing money and labor and most importantly enacting the proper policy Bangladesh JDP market will undoubtedly outrun the markets of competitive countries. To aid as a helping hand different private organizations and agencies must play a decisive role and stand beside the government to achieve the goal. In spite of having many obstacles in jute sectors especially less share percentage in JDP sales revenues, various diversified jute products are recently emerging to be potentially huge selling items in the far future. Some recommendations have been made which could possibly change the current situation of JDP industry and help to earn foreign currency. It is crystal clear that there is a high possibility of changing the notion on JDP if everyone would come forward to make a huge difference in the arena of export market and stretching their helping hand for earning foreign currencies. Nafisa Islam Peu B. Business Administration 2019-02-17T05:53:01Z 2019-02-17T05:53:01Z 2019 2019-01 Internship report ID 153041403 http://hdl.handle.net/10361/11417 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	Jute Export The Golden Fibre Trade Center Limited Marketing--Management
spellingShingle	Jute Export The Golden Fibre Trade Center Limited Marketing--Management Peu, Nafisa Islam The market prospect or export potential of diversified jute products in Bangladesh
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
author2	Haque, Shamim Ehsanul
author_facet	Haque, Shamim Ehsanul Peu, Nafisa Islam
format	Internship report
author	Peu, Nafisa Islam
author_sort	Peu, Nafisa Islam
title	The market prospect or export potential of diversified jute products in Bangladesh
title_short	The market prospect or export potential of diversified jute products in Bangladesh
title_full	The market prospect or export potential of diversified jute products in Bangladesh
title_fullStr	The market prospect or export potential of diversified jute products in Bangladesh
title_full_unstemmed	The market prospect or export potential of diversified jute products in Bangladesh
title_sort	market prospect or export potential of diversified jute products in bangladesh
publisher	BRAC University
publishDate	2019
url	http://hdl.handle.net/10361/11417
work_keys_str_mv	AT peunafisaislam themarketprospectorexportpotentialofdiversifiedjuteproductsinbangladesh AT peunafisaislam marketprospectorexportpotentialofdiversifiedjuteproductsinbangladesh
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The market prospect or export potential of diversified jute products in Bangladesh

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