Factors influencing customer satisfaction in Grameenphone
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Sprog: | English |
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BRAC University
2019
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| Online adgang: | http://hdl.handle.net/10361/11343 |
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10361-11343 |
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10361-113432019-09-30T05:36:06Z Factors influencing customer satisfaction in Grameenphone Deepta, Aqib Wassy Ghani, Ariful BRAC Business School, BRAC University Customer satisfaction Grameen Phone Limited Telecommunication Consumer satisfaction This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 26). In the telecommunication sector of Bangladesh, competition is getting immense. In order to retain customers, companies need to attract their customers finding new pathways. One of the biggest problems is that the change of mobile operator doesn’t cost much for which customers have the higher power to switching. Grameenphone has been the market leader in this sector for a long time. However, they have proved themselves in the market for their superior network and customer services which helped them creating a huge customer base. Being the market leader of the telecom sector, the company needs to pay attention on certain factors which have positive influence over customer satisfaction. And as the market is emerging with the increase of competition, it is important to satisfy customers in order for their retention. For such, a statistical analysis has been conducted over SPSS in order to measure the factors which influence customer satisfaction in Grameenphone. Primarily, a survey has been conducted based on the responses of which statistical analysis has been done over SPSS. The analysis includes missing data analysis, Mahalonobi’s distance analysis, Factor analysis, Reliability test, Validity test which includes both convergent validity test and discriminant validity test, and Regression analysis with the interpretation of the results found from the analyses. Lastly, based on the results, few recommendations have been suggested in addition to explaining the limitations of this study. Aqib Wassy Deepta B. Business Administration 2019-01-29T09:12:08Z 2019-01-29T09:12:08Z 2018 2018-11 Internship report ID 15304026 http://hdl.handle.net/10361/11343 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 31 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Customer satisfaction Grameen Phone Limited Telecommunication Consumer satisfaction |
| spellingShingle |
Customer satisfaction Grameen Phone Limited Telecommunication Consumer satisfaction Deepta, Aqib Wassy Factors influencing customer satisfaction in Grameenphone |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Ghani, Ariful |
| author_facet |
Ghani, Ariful Deepta, Aqib Wassy |
| format |
Internship report |
| author |
Deepta, Aqib Wassy |
| author_sort |
Deepta, Aqib Wassy |
| title |
Factors influencing customer satisfaction in Grameenphone |
| title_short |
Factors influencing customer satisfaction in Grameenphone |
| title_full |
Factors influencing customer satisfaction in Grameenphone |
| title_fullStr |
Factors influencing customer satisfaction in Grameenphone |
| title_full_unstemmed |
Factors influencing customer satisfaction in Grameenphone |
| title_sort |
factors influencing customer satisfaction in grameenphone |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/11343 |
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AT deeptaaqibwassy factorsinfluencingcustomersatisfactioningrameenphone |
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