Brand awareness and brand perception of ‘Mr. Cookie’
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Idioma: | English |
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BRAC University
2019
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| Acesso em linha: | http://hdl.handle.net/10361/11315 |
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10361-113152019-09-30T05:28:08Z Brand awareness and brand perception of ‘Mr. Cookie’ Pranto, Mehbub Hossain Adrita, Ummul Wara BRAC Business School, BRAC University Mr. Cookie Brand management Marketing--Branding This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 30). It has become imperative for the companies to establish brand awareness in order to survive in the business world with competitors. ‘Mr. Cookie’ brand started its journey at 1978; as it is an old company it is a challenge to keep up with the competitors and adapt to changes by building brand awareness and making the consumers perception favorable. In this report, it has been tried to find whether the consumers are aware about ‘Mr. Cookie’ and what the consumer’s perception about it is. For this, I did a survey on 100 random people for this report. 80 respondents through online Google form. The rest 20 respondents were from supermarkets ex- Swapno, Agora and some local markets where I conducted market survey. The respondents were asked relevant questions to know their awareness level and their perception about the brand ‘Mr. Cookie’. From the survey results, it can be said that ‘Mr. Cookie’ is still quite successful in providing customers with quality biscuits. Most of the customers responded positively about its unique taste, quality, brand recognition, nostalgia factor. In fact, they were also willing to recommend it to their friends and family. But the daunting factor is that A.T Haque needs improvement to fill the significant gap between their products and the mother company; as most of the respondents failed to name other products of the company. In the later phase of this research report, findings of this research were included. In which sector they were decent and in which sector they had shortcomings were discussed in the findings part. A clear picture has been attained from those findings and based on that some recommendations have been made so that A.T Haque Ltd can regain their market position and continue to succeed and grow in the long run. Mehbub Hossain Pranto B. Business Administration 2019-01-27T09:22:22Z 2019-01-27T09:22:22Z 2018 2018-11 Internship report ID 14204109 http://hdl.handle.net/10361/11315 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 31 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Mr. Cookie Brand management Marketing--Branding |
| spellingShingle |
Mr. Cookie Brand management Marketing--Branding Pranto, Mehbub Hossain Brand awareness and brand perception of ‘Mr. Cookie’ |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Pranto, Mehbub Hossain |
| format |
Internship report |
| author |
Pranto, Mehbub Hossain |
| author_sort |
Pranto, Mehbub Hossain |
| title |
Brand awareness and brand perception of ‘Mr. Cookie’ |
| title_short |
Brand awareness and brand perception of ‘Mr. Cookie’ |
| title_full |
Brand awareness and brand perception of ‘Mr. Cookie’ |
| title_fullStr |
Brand awareness and brand perception of ‘Mr. Cookie’ |
| title_full_unstemmed |
Brand awareness and brand perception of ‘Mr. Cookie’ |
| title_sort |
brand awareness and brand perception of ‘mr. cookie’ |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/11315 |
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AT prantomehbubhossain brandawarenessandbrandperceptionofmrcookie |
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