Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Formaat: | Internship report |
| Taal: | English |
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BRAC University
2019
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| Online toegang: | http://hdl.handle.net/10361/11088 |
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10361-11088 |
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10361-110882019-09-30T04:44:51Z Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited Rafi, MD. Nazmus Sakib Chowdhury, Iftekhar Ghani BRAC Business School, BRAC University Project outreach Philip Morris Bangladesh Limited Fast Moving Consumer Goods Industry Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 24-26). The report has been done based on my three months internship experiences at Philip Morris Bangladesh Limited as a supervisor of the DR (Distribution Representative) project which is known as “Project Outreach” as well. Philip Morris Bangladesh (PMB) has started their business in Bangladesh since 2008 and they introduced “Project Outreach” in 2016 to increase their sales in terms of volumes and to make sure maximum market coverage/numeric distribution in the projecting territories. The project is targeting challenging area and working as a supporting tool to those areas to increase numeric distribution as well as to ensure product availability along with minimizing Out of Stock. It is a team consisting Distribution Representatives (DR) to support “Akij Corporation Limited” ACL team to boost up the availability of PM brands. The objective of DR project is to boost up the availability of PM brands & minimize Out of Stock (OOS). PMB assign DRs (Distribution Representative) to potential routes to increase numeric distribution. The project is helping PMB to increase its market share as well as to contribute to enhance numeric distribution. During my internship period, I noticed that this DR tool from PMB have accessed to some of the routes where PMB was not able to enter in the previous years. Hence the DR project indicates that the company wants to build and supervise their own sales team in near future rather than using the sales force of Dhaka Tobacco Limited (DTI). Md. Nazmus Sakib Rafi B. Business Administration 2019-01-09T03:12:27Z 2019-01-09T03:12:27Z 2018 2018-12 Internship report ID 14104169 http://hdl.handle.net/10361/11088 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Project outreach Philip Morris Bangladesh Limited Fast Moving Consumer Goods Industry Marketing |
| spellingShingle |
Project outreach Philip Morris Bangladesh Limited Fast Moving Consumer Goods Industry Marketing Rafi, MD. Nazmus Sakib Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Chowdhury, Iftekhar Ghani |
| author_facet |
Chowdhury, Iftekhar Ghani Rafi, MD. Nazmus Sakib |
| format |
Internship report |
| author |
Rafi, MD. Nazmus Sakib |
| author_sort |
Rafi, MD. Nazmus Sakib |
| title |
Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited |
| title_short |
Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited |
| title_full |
Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited |
| title_fullStr |
Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited |
| title_full_unstemmed |
Towards an Efficient distribution system (project outreach) of Philip Morris Bangladesh Limited |
| title_sort |
towards an efficient distribution system (project outreach) of philip morris bangladesh limited |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/11088 |
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AT rafimdnazmussakib towardsanefficientdistributionsystemprojectoutreachofphilipmorrisbangladeshlimited |
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1814308453610422272 |