Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.

Bibliographic Details
Main Author:	Rana, Masud
Other Authors:	Billah, N. M. Baki
Format:	Internship report
Language:	English
Published:	BRAC University 2018
Subjects:	SUZUKI Bangladesh Mobility market Rancon Motor Bikes Limited Marketing > Management.
Online Access:	http://hdl.handle.net/10361/11030

id	10361-11030
record_format	dspace
spelling	10361-110302019-09-30T04:44:55Z Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh Rana, Masud Billah, N. M. Baki BRAC Business School, BRAC University SUZUKI Bangladesh Mobility market Rancon Motor Bikes Limited Marketing--Management. This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 24-25). Rancon Motor Bikes Limited, one of many sister concerns and a strategic business unit of RANGS Ltd, has established itself since 2014 as the official representative of SUZUKI in Bangladesh – from importing disassembled motor bicycle parts to suppling road-ready two-wheeler motor vehicles all the country through its vast network of dealers. Overall, Rancon Motor Bikes Limited has 86 dealers all over the country, and that include numerous service centers and service café. The numbers are growing on daily basis. In addition, the market has great potential as they are still scratching the surface. In addition, political stability and steady economy growth have made Bangladesh a hotspot for local and foreign investment. There are slow but definite changes in every sphere of life of average Bangladeshi-better standard of life, increasing literacy, growing middle classes, greater consumer buying power etcetera. One of those changes in growth of greater and faster personal mobility especially, motor bicycle. Emergence of app-based ride sharing service, and subsequent TAX and VAT reduction have contributed in massive growth of the market. Moreover, personal mobility gives its owner freedom and independence to go virtually anywhere and anytime. According to a report, since 2017 the market has grown 50 percent 1 and still growing fast. To capitalize the opportunities, Rancon Motor Bikes Limited has established an assembly unit spanning more than 1.5 lakh square feet in Gazipur as well as has been expanding network of dealers and service centers, partnering with banks to arrange EMI, selling through e-commerce sites, striking deals with ride sharing service providers, running aggressive promotional campaigns and so on. Masud Rana B. Business Administration 2018-12-19T10:14:21Z 2018-12-19T10:14:21Z 2018 2018-12 Internship report ID 14104166 http://hdl.handle.net/10361/11030 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	SUZUKI Bangladesh Mobility market Rancon Motor Bikes Limited Marketing--Management.
spellingShingle	SUZUKI Bangladesh Mobility market Rancon Motor Bikes Limited Marketing--Management. Rana, Masud Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
author2	Billah, N. M. Baki
author_facet	Billah, N. M. Baki Rana, Masud
format	Internship report
author	Rana, Masud
author_sort	Rana, Masud
title	Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh
title_short	Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh
title_full	Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh
title_fullStr	Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh
title_full_unstemmed	Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh
title_sort	tapping new opportunities in personal mobility market: opportunities & challenges for suzuki bangladesh
publisher	BRAC University
publishDate	2018
url	http://hdl.handle.net/10361/11030
work_keys_str_mv	AT ranamasud tappingnewopportunitiesinpersonalmobilitymarketopportunitieschallengesforsuzukibangladesh
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Tapping new opportunities in personal mobility market: opportunities & challenges for SUZUKI Bangladesh

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