Customer perception of Airtel telecommunications after the introduction of 4G network
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Sprog: | English |
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BRAC University
2018
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| Online adgang: | http://hdl.handle.net/10361/10975 |
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10361-10975 |
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10361-109752019-09-30T02:59:38Z Customer perception of Airtel telecommunications after the introduction of 4G network Zaman, Tasawar Billah, N M Baki BRAC Business School, BRAC University Airtel telecommunications 4G network Customer Telecommunication--Bangladesh. Mobile communication systems--Bangladesh Wireless communication systems--Bangladesh Internetworking (Telecommunication)--Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 28). Aiming to offer and deliver the best product and service, Airtel is emphasising on capturing the market with their new and elusive Airtel 4G+ promotions and communications. With their vision of accompanying the Youth, the Tech Savvy and the Progressing people of the nation Airtel is constantly working together to slowly develop the perception of delivering something more than just a 4G network. To understand the stand of their customers and to measure the impact of their new and improved 4G network, services and offerings the difference in the Service Quality Index (SQI) between the users of Airtel 4G and Airtel 3G is found. Also to understand which variables are leading towards the satisfaction of the customers and which variables are lacking regression analysis is done to find the correlation between these factors and customer satisfaction and hence a better perception of Airtel. And lastly this study provides a GAP analysis to recognize the difference between the expectations of Non Airtel users and the perceptions of Airtel users to find out which sections and not being communicated well enough Tasawar Zaman B. Business Administration 2018-12-09T04:07:48Z 2018-12-09T04:07:48Z 2018 2018-08-03 Internship report ID 13104244 http://hdl.handle.net/10361/10975 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Airtel telecommunications 4G network Customer Telecommunication--Bangladesh. Mobile communication systems--Bangladesh Wireless communication systems--Bangladesh Internetworking (Telecommunication)--Bangladesh |
| spellingShingle |
Airtel telecommunications 4G network Customer Telecommunication--Bangladesh. Mobile communication systems--Bangladesh Wireless communication systems--Bangladesh Internetworking (Telecommunication)--Bangladesh Zaman, Tasawar Customer perception of Airtel telecommunications after the introduction of 4G network |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Billah, N M Baki |
| author_facet |
Billah, N M Baki Zaman, Tasawar |
| format |
Internship report |
| author |
Zaman, Tasawar |
| author_sort |
Zaman, Tasawar |
| title |
Customer perception of Airtel telecommunications after the introduction of 4G network |
| title_short |
Customer perception of Airtel telecommunications after the introduction of 4G network |
| title_full |
Customer perception of Airtel telecommunications after the introduction of 4G network |
| title_fullStr |
Customer perception of Airtel telecommunications after the introduction of 4G network |
| title_full_unstemmed |
Customer perception of Airtel telecommunications after the introduction of 4G network |
| title_sort |
customer perception of airtel telecommunications after the introduction of 4g network |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10975 |
| work_keys_str_mv |
AT zamantasawar customerperceptionofairteltelecommunicationsaftertheintroductionof4gnetwork |
| _version_ |
1814308056032346112 |