Different campaigns of Pathao Ltd
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Internship report |
| 语言: | English |
| 出版: |
BRAC University
2018
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10361/10916 |
| id |
10361-10916 |
|---|---|
| record_format |
dspace |
| spelling |
10361-109162019-09-30T06:11:31Z Different campaigns of Pathao Ltd Kanta, Tamanna Rahman Hossain, Tofazzal BRAC Business School, BRAC University Pathao Limited Campaign Bangladesh Marketing. Marketing--Management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 24). Pathao Ltd. is the fastest growing technology startup in Bangladesh having services across Ride sharing, Food delivery, Parcel and Courier verticals. The company was founded in 2015 by a group of young entrepreneurs which quickly became a nationwide brand and cult. The company was recently funded by Gojek, an Indonesia based motorcycle ride sharing company. Initially, the company started its operations as a parcel delivery company with an android application for the service delivery process. The company quickly resorted to the aforementioned verticals and is now the leading player in the ride sharing market for motorcycles and quickly over taking the cars ride sharing market from Uber South Asia, recently acquired by Singapore based Grab. The competition will be fierce in the coming few months. Pathao was able to break the game in the end of 2016 where the technology touched millions and now is a part of everyone’s life, whether anyone is commuting to work or simply ordering food from home. As a content writer and analyst and having significant exposure to marketing theories, I have highlighted how Pathao became a brand through all the marketing content that binds all of their milestones and notable communications. Facebook is the only platform where companies, even before they are officially launched are incepted to let people know how a company should function and the services they can offer. Except this, I have also highlighted all my content related work and the integrated campaigns that I have worked on. The report focuses on the different content that I wrote and worked on, with explanation as to how the page engaged with the massive audience from 5th June to 1st August, 2018. Along with that, there is also a significant emphasis on how the company functions across all its verticals, i.e. Pathao Rides, Pathao Food and Pathao Parcel. Being a content writer and promotion planner at the marketing team, there were significant responsibilities where content creation is the primary objective following Pathao’s brand guidelines and keeping the Pathao style across all the content that has been sent out to communicate across online and offline mediums. Finally, I have offered some recommendation as to how Pathao, as a brand can communicate in a more efficient way rendering their service delivery process by keeping their communications warm, humane and friendly. Tamanna Rahman Kanta B. Business Administration 2018-11-29T09:42:46Z 2018-11-29T09:42:46Z 2018 2018-09-07 Internship report ID 14104047 http://hdl.handle.net/10361/10916 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Pathao Limited Campaign Bangladesh Marketing. Marketing--Management |
| spellingShingle |
Pathao Limited Campaign Bangladesh Marketing. Marketing--Management Kanta, Tamanna Rahman Different campaigns of Pathao Ltd |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Hossain, Tofazzal |
| author_facet |
Hossain, Tofazzal Kanta, Tamanna Rahman |
| format |
Internship report |
| author |
Kanta, Tamanna Rahman |
| author_sort |
Kanta, Tamanna Rahman |
| title |
Different campaigns of Pathao Ltd |
| title_short |
Different campaigns of Pathao Ltd |
| title_full |
Different campaigns of Pathao Ltd |
| title_fullStr |
Different campaigns of Pathao Ltd |
| title_full_unstemmed |
Different campaigns of Pathao Ltd |
| title_sort |
different campaigns of pathao ltd |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10916 |
| work_keys_str_mv |
AT kantatamannarahman differentcampaignsofpathaoltd |
| _version_ |
1814308675229057024 |