Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.

Bibliografiska uppgifter
Huvudupphovsman: Shejuti, Asma-Ul-Husna
Övriga upphovsmän: Haque, Shamim Ehsanul
Materialtyp: Internship report
Språk:English
Publicerad: BRAC University 2018
Ämnen:
Länkar:http://hdl.handle.net/10361/10902
id 10361-10902
record_format dspace
spelling 10361-109022019-09-30T06:11:35Z Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future Shejuti, Asma-Ul-Husna Haque, Shamim Ehsanul BRAC Business School, BRAC University Live media 96.4 Spice FM Bangladesh Radio broadcasting--Bangladesh. Mass media--Social aspects--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 37). Spice FM officially started its journey on 13th September 2013 incorporated as a private limited company under the proper authority and it has started its full commercial broadcasting from 1st September, 2016. Within very short time this station becomes most modern, stylish and trendy FM radio station of the country with state of the art technology. Generally, Spice FM has high energy sound and covers every walk of life in fashions that attracts its clients, partners, patrons and listeners and virtually gets them glued to the tuners. FM radio is the one and only live media now a days and it’s always on time. This is the mass people’s media and every level of people listens to this medium because it is the most affordable as well. If a company wants them to be heard in the most fast and effective way then radio is the number one choice for them and hence comes radio advertisements. People are getting more diverse and creative in terms of radio advertisements and the current attractiveness as well as the future is very shiny. I have 96.4 Spice FM has been serving in the advertisement sector from the beginning with 100% success rate and we will get to know about it in detail in the report. Asma-Ul-Husna Shejuti B. Business Administration 2018-11-29T04:41:52Z 2018-11-29T04:41:52Z 2018 2018-09-11 Internship report ID 12304018 http://hdl.handle.net/10361/10902 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Live media
96.4 Spice FM
Bangladesh
Radio broadcasting--Bangladesh.
Mass media--Social aspects--Bangladesh.
spellingShingle Live media
96.4 Spice FM
Bangladesh
Radio broadcasting--Bangladesh.
Mass media--Social aspects--Bangladesh.
Shejuti, Asma-Ul-Husna
Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
author2 Haque, Shamim Ehsanul
author_facet Haque, Shamim Ehsanul
Shejuti, Asma-Ul-Husna
format Internship report
author Shejuti, Asma-Ul-Husna
author_sort Shejuti, Asma-Ul-Husna
title Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future
title_short Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future
title_full Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future
title_fullStr Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future
title_full_unstemmed Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future
title_sort popularity of fm radio advertisements in bangladesh: current attractiveness and the future
publisher BRAC University
publishDate 2018
url http://hdl.handle.net/10361/10902
work_keys_str_mv AT shejutiasmaulhusna popularityoffmradioadvertisementsinbangladeshcurrentattractivenessandthefuture
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