Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| פורמט: | Internship report |
| שפה: | English |
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BRAC University
2018
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| גישה מקוונת: | http://hdl.handle.net/10361/10898 |
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10361-10898 |
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10361-108982019-09-30T06:11:37Z Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited Sultan, Samira Shaown, Jubairul Islam BRAC Business School, BRAC University Sport industry Telecom Operator Bangladesh Robi Axiata Limited Telecommunication. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 45). The study is based on the investment on sport industry by the telecom operators of Bangladesh. The report starts with an overview of the Telecom industry of Bangladesh focusing on Robi Axiata Limited (Robi). The next part which is related to my job responsibilities as an intern at Robi. Then, a complete quantitative technique has been applied to conduct this research. This report illustrate the investment on sport industry of the telecom operators of Bangladesh: An overview of Robi Axiata Limited in reference to the media expenditure and gross rating expenses of television media of the mobile operators of Bangladesh for the period of April 2017 to March 2018. To analyze investment on sports by the telecom operators of Bangladesh an analysis of media expenditure and market share of the telecom brands has been conducted. The study is based on the variables gross rating points, nominal gross rating points, total spots of the television media, total time, average duration, share of voice, share of expenditure and return on investment. Further, this report also shows the comparison of all categories of spots of television media of the mobile operators and separate portion on sports investment interpreted in total cost, total minutes and total, gross rating points. From the result, it can be stated that Robi Axiata has better performance in sport sector where return on investment (ROI) is 118% which is higher than in all genre media type text. However, all other telecom operators are doing well in this sector as well. The ratio of ROI is quite higher than all category of media text. To further study a long term approach on all media can be done to get more specific result on which sector is beneficial to invest. Lastly, the report also provides recommendation for further betterment of the Telecom industry of Bangladesh focusing on Robi Axiata Limited Samira Sultan B. Business Administration 2018-11-29T04:02:21Z 2018-11-29T04:02:21Z 2018 2018-09-03 Internship report ID 14304053 http://hdl.handle.net/10361/10898 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 45 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Sport industry Telecom Operator Bangladesh Robi Axiata Limited Telecommunication. |
| spellingShingle |
Sport industry Telecom Operator Bangladesh Robi Axiata Limited Telecommunication. Sultan, Samira Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Shaown, Jubairul Islam |
| author_facet |
Shaown, Jubairul Islam Sultan, Samira |
| format |
Internship report |
| author |
Sultan, Samira |
| author_sort |
Sultan, Samira |
| title |
Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited |
| title_short |
Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited |
| title_full |
Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited |
| title_fullStr |
Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited |
| title_full_unstemmed |
Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited |
| title_sort |
investment on sport industry by the telecom operators of bangladesh: an overview of robi axiata limited |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10898 |
| work_keys_str_mv |
AT sultansamira investmentonsportindustrybythetelecomoperatorsofbangladeshanoverviewofrobiaxiatalimited |
| _version_ |
1814309105150459904 |