A study on the role of public relations in STAR Cineplex
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Sprog: | English |
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BRAC University
2018
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| Online adgang: | http://hdl.handle.net/10361/10879 |
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10361-10879 |
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10361-108792019-09-30T06:09:31Z A study on the role of public relations in STAR Cineplex Zaman, Tasnim Enam, Fabiha BRAC Business School, BRAC University Public relations STAR Cineplex Public relations--Social service. Broadcasting--Public relation--Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 34). This report will be talking about the organization I have been working for, STAR Cineplex. The functions of this company, the description, parts and departments, PR, the role of PR and so much more will be focused on this paper. STAR Cineplex show Motion Limited, incorporated in 19th December 2002, and pioneered the modern Multiplex Movie Theatre industry with STAR Cineplex brand in Bangladesh. With lucid vision for the entertainment development in the country, the local and foreign promoters of Show Motion Ltd. started the first international quality state-of-the-art multiplex cinema theatre on 8th October 2004 in Bangladesh at Bashundhara City Mall at Panthapath, Dhaka. As STAR Cineplex is the first multiplex in Bangladesh, STAR Cineplex wants to provide an international quality state-of-the-art multiplex cinema theatre in order to capture the market. STAR Cineplex has managed attract a lot of customers and gained success in large scale over the years. My report is about the A study on the role of PR in STAR Cineplex. For every company to be successful the brand name has to become strong and it has to be made sure the image stays well. My report will discuss all these parts and the role of PR in attaining this. My paper was written from my first-hand experience of working for the organization and my immediate supervisor’s guidance. Tasnim Zaman B. Business Administration 2018-11-28T03:18:33Z 2018-11-28T03:18:33Z 2018 2018-07-15 Internship report ID 14104140 http://hdl.handle.net/10361/10879 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Public relations STAR Cineplex Public relations--Social service. Broadcasting--Public relation--Bangladesh |
| spellingShingle |
Public relations STAR Cineplex Public relations--Social service. Broadcasting--Public relation--Bangladesh Zaman, Tasnim A study on the role of public relations in STAR Cineplex |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Zaman, Tasnim |
| format |
Internship report |
| author |
Zaman, Tasnim |
| author_sort |
Zaman, Tasnim |
| title |
A study on the role of public relations in STAR Cineplex |
| title_short |
A study on the role of public relations in STAR Cineplex |
| title_full |
A study on the role of public relations in STAR Cineplex |
| title_fullStr |
A study on the role of public relations in STAR Cineplex |
| title_full_unstemmed |
A study on the role of public relations in STAR Cineplex |
| title_sort |
study on the role of public relations in star cineplex |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10879 |
| work_keys_str_mv |
AT zamantasnim astudyontheroleofpublicrelationsinstarcineplex AT zamantasnim studyontheroleofpublicrelationsinstarcineplex |
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1814307541840035840 |