Effectiveness of digital marketing through social media campaign
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
| Հիմնական հեղինակ: | |
|---|---|
| Այլ հեղինակներ: | |
| Ձևաչափ: | Internship report |
| Լեզու: | English |
| Հրապարակվել է: |
BRAC University
2018
|
| Խորագրեր: | |
| Առցանց հասանելիություն: | http://hdl.handle.net/10361/10746 |
| id |
10361-10746 |
|---|---|
| record_format |
dspace |
| spelling |
10361-107462019-09-30T05:01:01Z Effectiveness of digital marketing through social media campaign Chowdhury, Mumtarin Ashab Ehsan, Subhat BRAC Business School, BRAC University Digital marketing Internet marketing. Social media. This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 37). It is often seen that purely sports based news portal or journals are missing from the mainstream media in Bangladesh. There are the cricket fans and then there are fans of European football clubs who have a daily demand for such news but often get aggregated news from the mainstream media in Bangladesh. Top of that, we have an ever evolving local sports culture including local football and various other games. Interesting things are happening every day in these areas but there are very few places where you can go and find news about all these things. PAVILION is one of the leading digital Sports online portals in Bangladesh. I‟m so happy that I have done my internship here. Throughout my internship period I have learned lot of digital campaigns strategies from here. I got the opportunity to deal with one of the leading tele communication brand regarding the FIFA world cup campaign. So in my internship report I am trying to explain the effectiveness of digital marketing campaign through social media, their duties and responsibilities to followers and readers. Pavilion is managing BCB digital footprint, along with the website and digital platforms of Rajshahi Kings as a vendor. Pavilion team plans to manage the Sports PR team, send a reporter to other sports which they already do for cricket matches. As we go inside the report, we will find how Pavilion started its journey back in 2014. How they overcome all the difficulties and give me the task included the Digital marketing-related issues e.g. how to communicate with the facebook Pavilion group members, how to make contents and write copies, how to design post, managing plans, how to attend followers in social media, how to promote ads, how to make brands reports, etc. so that I can learn these basic issues regarding Digital Marketing. Since our main goal was to analyse the marketing strategy therefore we will be analysing more about their marketing department and discuss about their activities and department structure. This report will also help us to know about my attachment with the marketing department as an intern along with my learning and benefits. After proper analysis of the marketing strategies we will try to reach to a conclusion followed by recommendations. Mumtarin Ashab Chowdhury B. Business Administration 2018-10-23T10:35:34Z 2018-10-23T10:35:34Z 2018 2018-08-03 Internship report ID 13104227 http://hdl.handle.net/10361/10746 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Internet marketing. Social media. |
| spellingShingle |
Digital marketing Internet marketing. Social media. Chowdhury, Mumtarin Ashab Effectiveness of digital marketing through social media campaign |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Ehsan, Subhat |
| author_facet |
Ehsan, Subhat Chowdhury, Mumtarin Ashab |
| format |
Internship report |
| author |
Chowdhury, Mumtarin Ashab |
| author_sort |
Chowdhury, Mumtarin Ashab |
| title |
Effectiveness of digital marketing through social media campaign |
| title_short |
Effectiveness of digital marketing through social media campaign |
| title_full |
Effectiveness of digital marketing through social media campaign |
| title_fullStr |
Effectiveness of digital marketing through social media campaign |
| title_full_unstemmed |
Effectiveness of digital marketing through social media campaign |
| title_sort |
effectiveness of digital marketing through social media campaign |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10746 |
| work_keys_str_mv |
AT chowdhurymumtarinashab effectivenessofdigitalmarketingthroughsocialmediacampaign |
| _version_ |
1814309484863946752 |