Brand promotion and successful marketing strategies of Dabur
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Formatua: | Internship report |
| Hizkuntza: | English |
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BRAC University
2018
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| Sarrera elektronikoa: | http://hdl.handle.net/10361/10703 |
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10361-10703 |
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10361-107032019-09-30T03:03:36Z Brand promotion and successful marketing strategies of Dabur Sheikh, Lipon Mamoon, Mahreen BRAC Business School, BRAC University Fast Moving Consumer Goods Dabur Asian Consumer Care (Pvt) Limited Branding (Marketing) Strategic planning This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 25). Asian Consumer Care (Pvt) Ltd, the registered name of “Dabur India” in Bangladesh is getting more popular and a trusted brand through its promotional and marketing strategies and also by providing value-added quality products to the consumers. Dabur’s Brand Promotional and Marketing Strategies are briefly narrated which have made them successful company in Bangladesh.Dabur’s marketing department actually coordinates the company in two ways; one is for new product development (launching a new product) and for the existing products which are already in the markets.Dabur’s successful marketing strategies include product strategy, pricing strategy and place and promotional strategies. Dabur’s strong and careful distribution channels have also played a vital role to be a leading FMCG in Bangladesh. Moreover, Promotional schemes of Dabur provided to its RSM (Regional Sales Manager), ASM(Area Sales Manager), TSO(Territory Sales Officer), TSE(Territory Sales Executive), Stokiest/Distributors, SSM (Stockiest Salesman), Retailers and Consumers have increased their sales volume. Promotional schemes are known to its targetted group through the chosen, selected and appropriate media. Lipon Sheikh B. Business Administration 2018-10-07T05:08:10Z 2018-10-07T05:08:10Z 2018 2018-09 Internship report ID 14104193 http://hdl.handle.net/10361/10703 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Fast Moving Consumer Goods Dabur Asian Consumer Care (Pvt) Limited Branding (Marketing) Strategic planning |
| spellingShingle |
Fast Moving Consumer Goods Dabur Asian Consumer Care (Pvt) Limited Branding (Marketing) Strategic planning Sheikh, Lipon Brand promotion and successful marketing strategies of Dabur |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Sheikh, Lipon |
| format |
Internship report |
| author |
Sheikh, Lipon |
| author_sort |
Sheikh, Lipon |
| title |
Brand promotion and successful marketing strategies of Dabur |
| title_short |
Brand promotion and successful marketing strategies of Dabur |
| title_full |
Brand promotion and successful marketing strategies of Dabur |
| title_fullStr |
Brand promotion and successful marketing strategies of Dabur |
| title_full_unstemmed |
Brand promotion and successful marketing strategies of Dabur |
| title_sort |
brand promotion and successful marketing strategies of dabur |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10703 |
| work_keys_str_mv |
AT sheikhlipon brandpromotionandsuccessfulmarketingstrategiesofdabur |
| _version_ |
1814308366918352896 |