New era of digital health service in Bangladesh: perspective of Telenor Health
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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BRAC University
2018
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| On-line přístup: | http://hdl.handle.net/10361/10690 |
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10361-106902019-09-30T04:51:37Z New era of digital health service in Bangladesh: perspective of Telenor Health Kabir, Fahima Ryhan Tasneem Zaman, Raisa BRAC Business School, BRAC University Telenor Health Electronic health This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 34-35). This report is a partial requirement of the internship phase of BBA program. The topic of the report is, New Era of Digital Health Service in Bangladesh: Perspective of Telenor Health. The health sector of Bangladesh has progressed significantly since its independence. In the course of the most recent two decades its progress is strongly notifiable. Specifically, it has made strong progress in increasing life expectancy, reducing child and maternal mortality rates and decreasing fertility. The main objective of this report is the Telenor Health A/S stablished its new dimension of digital health care service in this Location by the service Tonic. Working in Telenor Health is a great practical experience for my carrier life. Tonic is one of the first and fastest growing digital health start up Bangladesh. Telenor Health, a Telenor Group concern, started his journey in 2016 June, by launching the first health care brand of Bangladesh. Tonic which includes– TonicCash, TonicJibon, TonicDiscount, Appointment Booking, Executive Health Checkup and TonicDaktar. After 2 years of their active operation in the market, Tonic has now reached a 5 million subscriber base. This has been possible greatly due to the unconventional partnership with its sister concern, Grameenphone. Together, these two companies aim to provide value to their combines customers, and solving health care problems. Telenor Health has established multiple digital channels in order to reach the target group effectively, and uses a mix of traditional marketing and innovative below the line promotional campaigns. This report looks at the basic demography of the user group and assesses traction of the business in terms of scale, active usage and engagement. A number of metrics have been used to provide these insights. It also directly reflects customer feedback and satisfaction level. Along with the advantage of being a first mover, there are certain risks the company is open to–such as fraudulent cash claims, maintaining relationship with too many partners, growing churn rate and exposure to competition. There portal so outlines future course so faction in the form of recommendations. Fahima Ryhan Kabir B. Business Administration 2018-10-03T03:59:18Z 2018-10-03T03:59:18Z 2018 2018-09 Internship report ID 13204075 http://hdl.handle.net/10361/10690 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Telenor Health Electronic health |
| spellingShingle |
Telenor Health Electronic health Kabir, Fahima Ryhan New era of digital health service in Bangladesh: perspective of Telenor Health |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Tasneem Zaman, Raisa |
| author_facet |
Tasneem Zaman, Raisa Kabir, Fahima Ryhan |
| format |
Internship report |
| author |
Kabir, Fahima Ryhan |
| author_sort |
Kabir, Fahima Ryhan |
| title |
New era of digital health service in Bangladesh: perspective of Telenor Health |
| title_short |
New era of digital health service in Bangladesh: perspective of Telenor Health |
| title_full |
New era of digital health service in Bangladesh: perspective of Telenor Health |
| title_fullStr |
New era of digital health service in Bangladesh: perspective of Telenor Health |
| title_full_unstemmed |
New era of digital health service in Bangladesh: perspective of Telenor Health |
| title_sort |
new era of digital health service in bangladesh: perspective of telenor health |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10690 |
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AT kabirfahimaryhan neweraofdigitalhealthserviceinbangladeshperspectiveoftelenorhealth |
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