Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view)
This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2018.
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BRAC University
2018
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| Առցանց հասանելիություն: | http://hdl.handle.net/10361/10689 |
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10361-106892019-09-30T04:47:39Z Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view) Razib, Mohammad Kamrul Hasan Ahmed, Salehuddin BRAC Business School, BRAC University EDISON group Symphony Retail market Showroom Business strategy This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2018. Catalogued from PDF version of internship report. Includes bibliographical references (page 27). Mobile phone has become an essential part of our daily life which is not a luxury product anymore due to technological advancement and innovation. EDISON Group, one of the encouraging and evolving business groups in Bangladesh founded with the aim of enhancing all aspects of life for the customers with powerful brands, reliable products and services. ‘Symphony’ is the brand launched by the EDISON Group in 2008 which became the market leader in 2010. In November 2013, EDION Group started a new company ‘Edson Electronics Ltd.’ for their retail mobile business of Symphony. The aim of starting Edison Electronics Ltd. (EEL) was to server the end customers directly with their best products and services. EEL did very good business in 2014 to 2016, but after that the whole retail mobile market scenario changed because of some new global brands availability in the market. EEL tried their level best to compete with their only brand Symphony, but for the growing customer demand and in competitiveness of the brand Symphony, Edison Electronics Ltd. changes their business strategy and became the first authorized multi brand mobile seller in the retail market. Mohammad Kamrul Hasan Razib M. Business Administration 2018-10-02T10:13:10Z 2018-10-02T10:13:10Z 2018 2018-08-08 Internship report ID 15264024 http://hdl.handle.net/10361/10689 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
EDISON group Symphony Retail market Showroom Business strategy |
| spellingShingle |
EDISON group Symphony Retail market Showroom Business strategy Razib, Mohammad Kamrul Hasan Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view) |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2018. |
| author2 |
Ahmed, Salehuddin |
| author_facet |
Ahmed, Salehuddin Razib, Mohammad Kamrul Hasan |
| format |
Internship report |
| author |
Razib, Mohammad Kamrul Hasan |
| author_sort |
Razib, Mohammad Kamrul Hasan |
| title |
Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view) |
| title_short |
Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view) |
| title_full |
Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view) |
| title_fullStr |
Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view) |
| title_full_unstemmed |
Edison Electronics Ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (Financial point of view) |
| title_sort |
edison electronics ltd.’s business strategy changes, single brand showroom to multi-brand showroom. (financial point of view) |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10689 |
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