A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Internship report |
| Langue: | English |
| Publié: |
BRAC University
2018
|
| Sujets: | |
| Accès en ligne: | http://hdl.handle.net/10361/10643 |
| id |
10361-10643 |
|---|---|
| record_format |
dspace |
| spelling |
10361-106432019-09-30T04:47:32Z A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers Islam, Aminul Mamoon, Mahreen BRAC Business School, BRAC University The Super Star Brand Marketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 31-32). This whole report focuses how SSG’s marketing efforts is being done to position the brand in the consumers mind. It also analyzed about their major competitors and some of the international research articles about marketing in B2B business and SSG’s scopes to go further more from BD perspective. The report starts with Company background, porters five forces model for the company, SWOT and pestle analysis for the company. Over all this report represents the whole marketing activities in a miniature form. It also includes the company’s marketing positions hierarchical chart. In addition this report also includes a quantitative research and recommendations for further improving the brand position to convert shallow customers to entrenched customers. The company is spending good amount of money for creating high exposures which is reflected in my research report. At the end of the report I have concluded so many recommendations for the company, overall findings, research objective and my job responsibilities as an intern and data analysis method. With all of this I have concluded my internship report which I pray and hope that you would find interesting. Aminul Islam B. Business Administration 2018-09-18T09:03:48Z 2018-09-18T09:03:48Z 2017 2017-05 Internship report ID 10304063 http://hdl.handle.net/10361/10643 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 55 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
The Super Star Brand Marketing |
| spellingShingle |
The Super Star Brand Marketing Islam, Aminul A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Islam, Aminul |
| format |
Internship report |
| author |
Islam, Aminul |
| author_sort |
Islam, Aminul |
| title |
A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers |
| title_short |
A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers |
| title_full |
A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers |
| title_fullStr |
A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers |
| title_full_unstemmed |
A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers |
| title_sort |
study on promoting and positioning the super star brand (fan, lights, accessories) through their retailers |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10643 |
| work_keys_str_mv |
AT islamaminul astudyonpromotingandpositioningthesuperstarbrandfanlightsaccessoriesthroughtheirretailers AT islamaminul studyonpromotingandpositioningthesuperstarbrandfanlightsaccessoriesthroughtheirretailers |
| _version_ |
1814307117191921664 |