Web usability of IDLC Finance Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.

Detalles Bibliográficos
Autor Principal: Nash, Naushin Doza
Outros autores: Ahmed, Riyashad
Formato: Internship report
Idioma:English
Publicado: BRAC Univeristy 2018
Subjects:
Acceso en liña:http://hdl.handle.net/10361/10361
id 10361-10361
record_format dspace
spelling 10361-103612019-09-30T04:37:26Z Web usability of IDLC Finance Limited Nash, Naushin Doza Ahmed, Riyashad BRAC Business School, BRAC University IDLC Finance Limited Web usability This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of internship report. Includes bibliographical references (pages 84-86). This report contains the web usability problem of IDLC Finance Limited (idlc.com), a leading non-banking financial agency of Bangladesh. I have analysed their website and define the view-source page where it has been found that it does not contain appropriate Meta Title or Description. Unexpectedly, the website has low ranking in Google. Apart from this, I have found navigation, colour, logo, resolution, content, missing social links etc. problems in the current website of IDLC Finance Limited. Subsequently, the website has been compared to its competitors such as DBH, LankaBangla, IPDC and BD Finance. Moreover, I have found lots of similarities in website of DBH (Delta BRAC Housing) and IDLC, which need to be solved immediately to attract upcoming generations. Based on the findings I tried to provide some recommendations, I have included some Meta Title and Description, which will help the website to get a high ranking in Search Engine Optimization (SEO). I am hopeful that this paper will help IDLC Finance Limited to make a potential website and become more successful in financial world. Naushin Doza Nash B. Business Administration 2018-07-24T04:32:37Z 2018-07-24T04:32:37Z 2016 2016-08-28 Internship report ID 11204021 http://hdl.handle.net/10361/10361 en 121 pages application/pdf BRAC Univeristy
institution Brac University
collection Institutional Repository
language English
topic IDLC Finance Limited
Web usability
spellingShingle IDLC Finance Limited
Web usability
Nash, Naushin Doza
Web usability of IDLC Finance Limited
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
author2 Ahmed, Riyashad
author_facet Ahmed, Riyashad
Nash, Naushin Doza
format Internship report
author Nash, Naushin Doza
author_sort Nash, Naushin Doza
title Web usability of IDLC Finance Limited
title_short Web usability of IDLC Finance Limited
title_full Web usability of IDLC Finance Limited
title_fullStr Web usability of IDLC Finance Limited
title_full_unstemmed Web usability of IDLC Finance Limited
title_sort web usability of idlc finance limited
publisher BRAC Univeristy
publishDate 2018
url http://hdl.handle.net/10361/10361
work_keys_str_mv AT nashnaushindoza webusabilityofidlcfinancelimited
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