Impact of copywriting in marketing communication
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Format: | Internship report |
| Language: | English |
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BRAC University
2018
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| Online Access: | http://hdl.handle.net/10361/10335 |
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10361-10335 |
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10361-103352019-09-30T04:37:38Z Impact of copywriting in marketing communication Akhter, Rahma BRAC Business School, BRAC University Adon Communication Limited Marketing communication Copywriting This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Includes bibliographical references (page 30). Cataloged from PDF version of internship report. The following internship report is a reflection of my work at Adon Communication Limited and my understanding of the Advertising industry and how it functions. My internship had started on the 1st of January 2018 and ended on 31 March 2018. During these three months, I was rather treated as a full-time employee at my workplace and gathered experience that helped to understand work process of an advertising agency. The report initially contains a brief introduction of Adon and some of the services it provides. Afterwards, what are my learning and contribution in these three months internship period is described here. In this technologically advanced era, brand promotional strategies and advertising techniques have changed radically because of digital platform. To cope with the changes with consumers view and perceive things copywriting plays vital role. The report has been integrated with a lot of information that shows the significance of copywriting in advertising industry. The most important step lies in deciding what an advertisement should say and to whom it should say it. All it needs to position the brand picture in consumers mind through the communication process. As a copywriter I tried to focus on this specific area. Imrul Kayes Sabbir B. Business Administration 2018-07-12T06:02:09Z 2018-07-12T06:02:09Z 2018 2018-04-12 Internship report ID 15104206 http://hdl.handle.net/10361/10335 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Adon Communication Limited Marketing communication Copywriting |
| spellingShingle |
Adon Communication Limited Marketing communication Copywriting Impact of copywriting in marketing communication |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma |
| format |
Internship report |
| title |
Impact of copywriting in marketing communication |
| title_short |
Impact of copywriting in marketing communication |
| title_full |
Impact of copywriting in marketing communication |
| title_fullStr |
Impact of copywriting in marketing communication |
| title_full_unstemmed |
Impact of copywriting in marketing communication |
| title_sort |
impact of copywriting in marketing communication |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10335 |
| _version_ |
1814309484162449408 |