Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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BRAC University
2018
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/10233 |
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10361-10233 |
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10361-102332019-09-30T04:36:14Z Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited Hassan, Mainuddin Shahjahan,Tanjina BRAC Business School, BRAC University Foodpanda Bangladesh Limited Customer satisfaction Digital marketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 43). Online food delivery portal is a platform where people can log in to find a wide a range of restaurants where they can place their order and receive their favorite meal at their doorstep. It has been merely three years that this service kicked off in Bangladesh with a boom. Internet has revolutionized the modern world bringing forth everyone to the digital world. Development in technology has made everything quite futuristic. Recent study showed how much tech savvy people has become and relies on convenient ways of living. At the present time, where speed and mobility rule the world, digital technology has made everyone’s life so much faster and easier. This online world has transformed even one of the ancient practices of human kind; eating. Foodpanda Bangladesh Limited is a German based company that was established in Bangladesh in December 2013. Initially it was founded by Rocket Internet, a European internet company that is well known for building startup and keeping shareholdings in various model of internet-based retail industry. However, on 13th February 2017, it sold the worldwide brand Foodpanda to its German competitor Delivery Hero. After the acquisition, Foodpanda was merged with another food delivering online company named Foodora and went through a major rebranding. In this report, I tried to focus on the customer perspective of Foodpanda Bangladesh Limited after their rebranding took place since their service has change on various dimension. Rebranding is one of the many techniques to introduce a business to customers uniquely. The purpose of this report is to justify the current customer satisfaction of Foodpanda Bangladesh Limited and compare the result with their previous data to assess the change in their performance Mainuddin Hassan B. Business Administration 2018-06-03T04:02:04Z 2018-06-03T04:02:04Z 2018 2018-04 Internship report ID 12204056 http://hdl.handle.net/10361/10233 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Foodpanda Bangladesh Limited Customer satisfaction Digital marketing |
| spellingShingle |
Foodpanda Bangladesh Limited Customer satisfaction Digital marketing Hassan, Mainuddin Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Shahjahan,Tanjina |
| author_facet |
Shahjahan,Tanjina Hassan, Mainuddin |
| format |
Internship report |
| author |
Hassan, Mainuddin |
| author_sort |
Hassan, Mainuddin |
| title |
Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited |
| title_short |
Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited |
| title_full |
Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited |
| title_fullStr |
Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited |
| title_full_unstemmed |
Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited |
| title_sort |
effect of rebranding on the customer satisfaction of foodpanda bangladesh limited |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10233 |
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AT hassanmainuddin effectofrebrandingonthecustomersatisfactionoffoodpandabangladeshlimited |
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