Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department)
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
| প্রকাশিত: |
BRAC University
2018
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/10230 |
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10361-10230 |
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10361-102302019-09-30T04:59:40Z Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department) Akib, Faisal Karim Islam, Md. Tamzidul BRAC Business School, BRAC University ACI Logistics Limited Shwapno Lifestyle Marketing Distribution strategies This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 41). SHWAPNO Life is an integrated part of SHWAPNO, also known as ACI Logistics Ltd. ACI is one of the largest conglomerates in Bangladesh having a market shear of 44%. They have 4 major divisions compromising Agribusiness, Pharmaceuticals, Consumer Goods and Retail. This report mainly focuses on ACI Logistics Ltd (SHWAPNO)’s marketing and the distribution strategies adapted by Lifestyle department. The report intends to get an idea about the Marketing and the distribution strategies adapted by the organization. I have tried to provide information on marketing and the distribution strategies of the company according to my observation. At the end of the report I suggested some ideas which could be helpful in bringing the overall effectiveness of the company. The strategies that are adapted are already good enough to serve different income groups of customer, but there can be always a part of improvements. This report also contains information about assigned task given in the organization and the gap between academic preparations. Along with the report I have included area of improvement from my observation. Faisal Karim Akib B. Business Administration 2018-05-31T08:33:12Z 2018-05-31T08:33:12Z 2018 2018-04-05 Internship report ID 13304001 http://hdl.handle.net/10361/10230 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
ACI Logistics Limited Shwapno Lifestyle Marketing Distribution strategies |
| spellingShingle |
ACI Logistics Limited Shwapno Lifestyle Marketing Distribution strategies Akib, Faisal Karim Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department) |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Akib, Faisal Karim |
| format |
Internship report |
| author |
Akib, Faisal Karim |
| author_sort |
Akib, Faisal Karim |
| title |
Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department) |
| title_short |
Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department) |
| title_full |
Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department) |
| title_fullStr |
Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department) |
| title_full_unstemmed |
Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department) |
| title_sort |
marketing and distribution strategies of aci logistics limited (shwapno- lifestyle department) |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10230 |
| work_keys_str_mv |
AT akibfaisalkarim marketinganddistributionstrategiesofacilogisticslimitedshwapnolifestyledepartment |
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1814309623866327040 |