Business procedures of corporate sales in IGLOO ice-cream
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| フォーマット: | Internship report |
| 言語: | English |
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BRAC University
2018
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| オンライン･アクセス: | http://hdl.handle.net/10361/10225 |
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10361-10225 |
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10361-102252019-09-30T04:45:54Z Business procedures of corporate sales in IGLOO ice-cream Muna, Monira Akter Basher, Mohammad Atiqul BRAC Business School, BRAC University IGLOO ice cream Business procedures Corporate sales This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 42). The whole Internship Report has been focused on the business procedure of Corporate Sales, Customer Relationship and their brand loyalty for the country’s largest Ice Cream brand, Igloo. Build up long term relationship with its clients through launching a new department called Corporate Sales has been mentioned here. All the operational activities done by this department, some of the marketing approaches, new product line, its current market share, competitors, strength, weakness, threat, opportunities and its different communication strategies have been a major part of this report. Besides, evaluation of Igloo’s different marketing theories such as Marketing Mix, Five Promotional mix (Advertising, Sales promotion, Public relation, Direct marketing, Personal selling), both the Primary and Secondary data have been used to conduct this study. The consumer survey on satisfaction and brand loyalty are the main sources of the Primary data whereas different scholarly articles, news articles and publications have been used as a source of secondary data. The contents of this internship report have 6 sections: It begins with the Introduction part which contains the significance, background, scopes, limitations of internship in the undergraduate program. In the next part, the overall detail about Abdul Monem Limited and their working processes have been portrayed. Afterwards, the overview of IGLOO Ice Cream has been highlighted with many segments. The fourth part highlights Job Description part regarding my duties & responsibilities as an intern for “Corporate Sales Department”. Finally, the main topic of my report has been discussed later on. “Business Procedures of Corporate Sales in IGLOO Ice Cream” has been detailed out in the fifth part followed by findings, recommendations and conclusion. Radiat Hasnat B. Business Administration 2018-05-30T07:27:41Z 2018-05-30T07:27:41Z 2018 2018-04 Internship report ID 13204046 http://hdl.handle.net/10361/10225 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 45 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
IGLOO ice cream Business procedures Corporate sales |
| spellingShingle |
IGLOO ice cream Business procedures Corporate sales Muna, Monira Akter Business procedures of corporate sales in IGLOO ice-cream |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Basher, Mohammad Atiqul |
| author_facet |
Basher, Mohammad Atiqul Muna, Monira Akter |
| format |
Internship report |
| author |
Muna, Monira Akter |
| author_sort |
Muna, Monira Akter |
| title |
Business procedures of corporate sales in IGLOO ice-cream |
| title_short |
Business procedures of corporate sales in IGLOO ice-cream |
| title_full |
Business procedures of corporate sales in IGLOO ice-cream |
| title_fullStr |
Business procedures of corporate sales in IGLOO ice-cream |
| title_full_unstemmed |
Business procedures of corporate sales in IGLOO ice-cream |
| title_sort |
business procedures of corporate sales in igloo ice-cream |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10225 |
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AT munamoniraakter businessproceduresofcorporatesalesiniglooicecream |
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