An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Materialtyp: | Internship report |
| Språk: | English |
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BRAC Univeristy
2018
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| Länkar: | http://hdl.handle.net/10361/10221 |
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10361-10221 |
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10361-102212019-09-30T04:34:42Z An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers Hossain, Md. Imran Adrita, Ummul Wara BRAC Business School, BRAC University Philip Morris Bangladesh Ltd. Customer service This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 23-26). This is an Internship report based on the research on Relationship Quality between Philip Morris Bangladesh (PMB). PMB has been doing business in Bangladesh since 2008 and they are now the second largest market share holder after British American Tobacco Bangladesh (BATB). Here I will be measuring the quality of the relationship between the retail customer of PMB and their sales representative. To measure the level and the quality of the relationship I will be using 12 variables. Using this research PMB will be able to make their relationship between their retail customers more strong and they will have a better idea of what their customers want and need, are they satisfied with how things are or not. Md. Imran Hossain B. Business Administration 2018-05-30T05:19:51Z 2018-05-30T05:19:51Z 2018 2018-04-07 Internship report ID 13104174 http://hdl.handle.net/10361/10221 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Philip Morris Bangladesh Ltd. Customer service |
| spellingShingle |
Philip Morris Bangladesh Ltd. Customer service Hossain, Md. Imran An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Hossain, Md. Imran |
| format |
Internship report |
| author |
Hossain, Md. Imran |
| author_sort |
Hossain, Md. Imran |
| title |
An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers |
| title_short |
An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers |
| title_full |
An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers |
| title_fullStr |
An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers |
| title_full_unstemmed |
An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers |
| title_sort |
analysis of the relationship quality between philip morris bangladesh ltd. and their retail customers |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10221 |
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AT hossainmdimran ananalysisoftherelationshipqualitybetweenphilipmorrisbangladeshltdandtheirretailcustomers AT hossainmdimran analysisoftherelationshipqualitybetweenphilipmorrisbangladeshltdandtheirretailcustomers |
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