Brand performance of DORMA in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Idioma: | English |
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BRAC Univeristy
2018
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| Acesso em linha: | http://hdl.handle.net/10361/10218 |
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10361-102182019-09-30T05:01:29Z Brand performance of DORMA in Bangladesh Wahiduzzaman, Kazi Md. Mamoon, Mahreen BRAC Business School, BRAC University DORMA Door technology This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 42). DORMA is a industry leader and solution provider of Architectural Hardware‟s and building materials operating in Bangladesh with a contractual Basis with Bay Engineering from 2010. Bangladesh as a growing country has seen boost in infrastructure and Hotel business, many highrises, Hospitals and corporate houses are using premium quality construction and building material. DORMA has stepped in to provide the solution to them. In this report, consist of five individual parts, In the first chapter I discussed the background of my report. I also explained the objective of my study, scope of my study, the methodology of my report, data collection and information collection process, limitations. The Second Chapter is about DORMA‟s history, its operation and its partnership with Bay Engineering. Third Chapter includes the industry scenario of Architectural hardware business, growth of construction business and how DORMA can help builders to provide customers unique solutions. DORMA‟s Brand Communication and Major Competitors in the market along with SWOT analysis of each of them. The Fourth Chapter is all about brand performance of DORMA, sales growth, COCA, LTVC, sales response etc. In the Last Chapter, I pointed out some recommendations that DORMA can take to improve the current situation and increase growth base on the information I gathered when working at the organization. My internship report mainly focused on performance of DORMA in Bangladesh as a premium Architectural Hardware Solution Provider.Thekeylimitationsofthisreportare,shortperiodofinternship,adequateresearchexperie nce,andBay Engineering doesnotprovideconfidentialinformation.Thoughthisreporthassomelimitation,itwillhelpmetofu lfillmydegree,italsohelpsotherstudentstomaketheirreportsandfinally,DORMAmayfindtheirpo sitiveaswellasnegativesides oftheir activities. Kazi Md. Wahiduzzaman B. Business Administration 2018-05-28T06:25:47Z 2018-05-28T06:25:47Z 2018 2018-04-06 Internship report ID 15264006 http://hdl.handle.net/10361/10218 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
DORMA Door technology |
| spellingShingle |
DORMA Door technology Wahiduzzaman, Kazi Md. Brand performance of DORMA in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Wahiduzzaman, Kazi Md. |
| format |
Internship report |
| author |
Wahiduzzaman, Kazi Md. |
| author_sort |
Wahiduzzaman, Kazi Md. |
| title |
Brand performance of DORMA in Bangladesh |
| title_short |
Brand performance of DORMA in Bangladesh |
| title_full |
Brand performance of DORMA in Bangladesh |
| title_fullStr |
Brand performance of DORMA in Bangladesh |
| title_full_unstemmed |
Brand performance of DORMA in Bangladesh |
| title_sort |
brand performance of dorma in bangladesh |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10218 |
| work_keys_str_mv |
AT wahiduzzamankazimd brandperformanceofdormainbangladesh |
| _version_ |
1814308947118522368 |