The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| 格式: | Internship report |
| 语言: | English |
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BRAC University
2018
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| 在线阅读: | http://hdl.handle.net/10361/10215 |
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10361-10215 |
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10361-102152019-09-30T05:02:58Z The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh Arefin, Syed Shamsul Mohiuddin, Fazla BRAC Business School, BRAC University App business Yonder music Celebrity endorsement Artist management This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 16). Yonder Music Bangladesh is one of the leading organization in the industry of App Business and it is being serving a huge range of subscribers since Yonder Music Started their journey. This company is not only providing its best services locally but also it is an established brand internationally. By working in the Marketing Department I have come across the whole process of celebrity endorsement and artist management to create brand value. The title of the report is “The importance of Celebrity Endorsement & Artist Management for a music app to increase Brand Value in Bangladesh”. In the overall report I have tried to focus mainly on how Yonder Music Bangladesh increase their brand value by endorsing celebrity from Bangladesh Music Industry and Managing their social media, performance through YONDER MUSIC. This report is a detailed representation of all the mentioned issues and contains a preliminary discussion about Yonder Music Bangladesh. This company is having a great brand value in the business of music app in Bangladesh. In the overview part the vision, mission, objectives, products and services are described. Finally, I have tried to give some recommendations from my learning that I have got from my day to day job at Yonder Music Bangladesh and from my university lectures as well. Syed Shamsul Arefin B. Business Administration 2018-05-28T04:49:39Z 2018-05-28T04:49:39Z 2018 2018-04-05 Internship report ID 13104038 http://hdl.handle.net/10361/10215 en 16 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
App business Yonder music Celebrity endorsement Artist management |
| spellingShingle |
App business Yonder music Celebrity endorsement Artist management Arefin, Syed Shamsul The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Mohiuddin, Fazla |
| author_facet |
Mohiuddin, Fazla Arefin, Syed Shamsul |
| format |
Internship report |
| author |
Arefin, Syed Shamsul |
| author_sort |
Arefin, Syed Shamsul |
| title |
The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh |
| title_short |
The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh |
| title_full |
The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh |
| title_fullStr |
The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh |
| title_full_unstemmed |
The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh |
| title_sort |
importance of celebrity endorsement & artist management for a music app to increase brand value in bangladesh |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10215 |
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AT arefinsyedshamsul theimportanceofcelebrityendorsementartistmanagementforamusicapptoincreasebrandvalueinbangladesh AT arefinsyedshamsul importanceofcelebrityendorsementartistmanagementforamusicapptoincreasebrandvalueinbangladesh |
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