Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Format: | Internship report |
| Jezik: | English |
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BRAC University
2018
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| Online pristup: | http://hdl.handle.net/10361/10167 |
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10361-10167 |
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10361-101672019-09-30T04:36:49Z Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh Rudra, Farhan Ishraq Adrita, Ummul Wara BRAC Business School, BRAC University Kumon BRAC-Kumon Digital marketing Educational program This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 38). “Kumon” is an after school learning program which is based on Japanese math and reading program. World‟s first Kumon center was opened in Osaka, Japan in the year 1985. 4.3 million students have been enrolled in Kumon as of year 2014 in more than 30 thousands Kumon centers in 48 countries around the world. BRAC-Kumon has formally launched at BRAC Center on September 18, 2017. The first Kumon center was established in Dhanmondi & the second one in Uttara. BRAC-Kumon is currently operating with these two centers for more than 150 students as of March, 2018 & they have plans for opening centers in different places in Dhaka city near future. This is a pilot project and all the costing is borne by BRAC itself. Kumon only takes the royalty fee from the profit. Since the project has recently launched, marketing of the program and grabbing the attention of the customers is a must. This research paper contains the marketing strategies that initially BRAC-Kumon has taken to grab the market and reach to the doorstep of people. Farhan Ishraq Rudra B. Business Administration 2018-05-17T10:04:54Z 2018-05-17T10:04:54Z 2018 2018-04 Internship report ID 14204003 http://hdl.handle.net/10361/10167 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Kumon BRAC-Kumon Digital marketing Educational program |
| spellingShingle |
Kumon BRAC-Kumon Digital marketing Educational program Rudra, Farhan Ishraq Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Rudra, Farhan Ishraq |
| format |
Internship report |
| author |
Rudra, Farhan Ishraq |
| author_sort |
Rudra, Farhan Ishraq |
| title |
Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh |
| title_short |
Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh |
| title_full |
Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh |
| title_fullStr |
Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh |
| title_full_unstemmed |
Developing digital marketing strategies on educational program: a case study on BRAC Kumon Bangladesh |
| title_sort |
developing digital marketing strategies on educational program: a case study on brac kumon bangladesh |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10167 |
| work_keys_str_mv |
AT rudrafarhanishraq developingdigitalmarketingstrategiesoneducationalprogramacasestudyonbrackumonbangladesh |
| _version_ |
1814308797153280000 |