Study on measuring brand awareness of OPPO Bangladesh

This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2018.

Bibliografiske detaljer
Hovedforfatter:	Musavee, Tehsin
Andre forfattere:	Islam, Md. Tamzidul
Format:	Internship report
Sprog:	English
Udgivet:	BRAC Univeristy 2018
Fag:	OPPO Bangladesh Branding
Online adgang:	http://hdl.handle.net/10361/10113

Lignende værker

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

The relation between brand awareness and repeat purchase
af: Zaman, Anis Uz
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
af: Pal, Shrabanee
Udgivet: (2019)

Raising awareness on necessity of consuming milk daily through branding activations
af: Akhter, Saif
Udgivet: (2024)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Brand awareness and business development through digital marketing
af: Hossain, Md Amir
Udgivet: (2018)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Employer branding of Daraz Bangladesh Ltd.
af: Chowdhury, Sreejon
Udgivet: (2021)

Employee branding and employee engagement at Daraz Bangladesh Ltd
af: Islam Mahim, Nurun Nahar
Udgivet: (2023)

Public relations activity of Prime Bank Limited & it’s role in creating brand awareness
af: Islam, Rayhana
Udgivet: (2023)

Corporate branding : concept and cases\
Udgivet: (2005)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
af: Ridoy, Reazul Islam
Udgivet: (2017)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
af: Ferdosi, Kazi Humaira
Udgivet: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

The role of client service officers at Brand Practitioners Bangladesh
af: Raisa, Khadiza Al Tahira Chowdhury
Udgivet: (2024)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Brand theories practiced by British American Tobacco Bangladesh
af: Haque, A.K.M. Azimul
Udgivet: (2018)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
af: Rahman, Md. Zubair
Udgivet: (2021)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2013)

Branding practices conducted by Youngbangla
af: Gomes, Randy Godfrey
Udgivet: (2017)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
af: Sarwar, Ohin
Udgivet: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
af: Mehdi, Sakib
Udgivet: (2019)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
af: Promee, Nazifa Tasnim
Udgivet: (2023)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
af: Islam, Aminul
Udgivet: (2023)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
af: Jahan, Marjana
Udgivet: (2023)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
af: Sikder, Shahdat Hossain
Udgivet: (2017)