Principles of marketing : a south asian perspective /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. ; New Delhi :
Pearson Prentice Hall,
c2010.
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| Edition: | 13th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xviii, 514, [91] p. : ill. (chiefly col.) ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. R1-R21) and indexes. |
| ISBN: | 9788131731017 9780136079415 (casebound : alk. paper) 0136079415 |