Kotler, P. (2010). Principles of marketing: A south asian perspective (13th ed.). Pearson Prentice Hall.
Cita Chicago Style (17a ed.)Kotler, Philip. Principles of Marketing: A South Asian Perspective. 13th ed. Upper Saddle River, N.J. ; New Delhi: Pearson Prentice Hall, 2010.
Cita MLA (8a ed.)Kotler, Philip. Principles of Marketing: A South Asian Perspective. 13th ed. Pearson Prentice Hall, 2010.
Precaución: Estas citas no son 100% exactas.