APA-Zitierstil (7. Ausg.)

Kotler, P. (2010). Principles of marketing: A south asian perspective (13th ed.). Pearson Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Principles of Marketing: A South Asian Perspective. 13th ed. Upper Saddle River, N.J. ; New Delhi: Pearson Prentice Hall, 2010.

MLA-Zitierstil (8. Ausg.)

Kotler, Philip. Principles of Marketing: A South Asian Perspective. 13th ed. Pearson Prentice Hall, 2010.