APA-Zitierstil (7. Ausg.)

Kotler, P. (2009). Marketing management: A south Asian perspective (Thirteenth edition.). Pearson Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management: A South Asian Perspective. Thirteenth edition. Upper Saddle River, N.J. ; New Delhi: Pearson Prentice Hall, 2009.

MLA-Zitierstil (8. Ausg.)

Kotler, Philip. Marketing Management: A South Asian Perspective. Thirteenth edition. Pearson Prentice Hall, 2009.