Consumer behavior & marketing strategy /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin,
c2010.
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| Edition: | 9th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xix, 554 p. : ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071267816 9780073404769 (alk. paper) 0073404764 (alk. paper) |