Consumer behavior & marketing strategy /
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
McGraw-Hill Irwin,
c2010.
|
| Edición: | 9th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xix, 554 p. : ill. ; 27 cm. |
|---|---|
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780071267816 9780073404769 (alk. paper) 0073404764 (alk. paper) |