Peter, J. P., & Olson, J. C. (2010). Consumer behavior & marketing strategy (9th ed.). McGraw-Hill Irwin.
Chicagoスタイル(17版)引用形式Peter, J. Paul, , Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. New York: McGraw-Hill Irwin, 2010.
MLA(8版)引用形式Peter, J. Paul, , Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. McGraw-Hill Irwin, 2010.
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