Peter, J. P., & Olson, J. C. (2010). Consumer behavior & marketing strategy (9th ed.). McGraw-Hill Irwin.

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. New York: McGraw-Hill Irwin, 2010.

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. McGraw-Hill Irwin, 2010.