Peter, J. P., & Olson, J. C. (2010). Consumer behavior & marketing strategy (9th ed.). McGraw-Hill Irwin.
Lua i Stíl Chicago (17ú heag.)Peter, J. Paul, agus Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. New York: McGraw-Hill Irwin, 2010.
Lua MLA (8ú heag.)Peter, J. Paul, agus Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. McGraw-Hill Irwin, 2010.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.