Style de citation APA (7e éd.)

Peter, J. P., & Olson, J. C. (2010). Consumer behavior & marketing strategy (9th ed.). McGraw-Hill Irwin.

Style de citation Chicago (17e éd.)

Peter, J. Paul, et Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. New York: McGraw-Hill Irwin, 2010.

Style de citation MLA (8e éd.)

Peter, J. Paul, et Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. McGraw-Hill Irwin, 2010.