APA-Zitierstil (7. Ausg.)

Peter, J. P., & Olson, J. C. (2010). Consumer behavior & marketing strategy (9th ed.). McGraw-Hill Irwin.

Chicago-Zitierstil (17. Ausg.)

Peter, J. Paul, und Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. New York: McGraw-Hill Irwin, 2010.

MLA-Zitierstil (8. Ausg.)

Peter, J. Paul, und Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9th ed. McGraw-Hill Irwin, 2010.