Principles of Contemporary marketing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia :
Mason, OH : South-Western Cengage Learning,
c2010.
|
| Edition: | 14th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | At head of title: Boone&Kurtz. |
|---|---|
| Physical Description: | 1 v. (various pagings) : ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780324828085 9780324582031 (student edition) 032458203X (student edition) |