Kurtz, D. L. (2010). Principles of Contemporary marketing (14th ed.). Mason, OH : South-Western Cengage Learning.
Chicago-referens (17:e uppl.)Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Australia: Mason, OH : South-Western Cengage Learning, 2010.
MLA-referens (8:e uppl.)Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Mason, OH : South-Western Cengage Learning, 2010.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.