APA (7th ed.) Citation

Kurtz, D. L. (2010). Principles of Contemporary marketing (14th ed.). Mason, OH : South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Australia: Mason, OH : South-Western Cengage Learning, 2010.

MLA (8th ed.) Citation

Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Mason, OH : South-Western Cengage Learning, 2010.