Παραπομπή σε μορφή APA (7η εκδ.)

Kurtz, D. L. (2010). Principles of Contemporary marketing (14th ed.). Mason, OH : South-Western Cengage Learning.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Australia: Mason, OH : South-Western Cengage Learning, 2010.

Παραπομπή σε μορφή MLA (8th εκδ.)

Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Mason, OH : South-Western Cengage Learning, 2010.