Kurtz, D. L. (2010). Principles of Contemporary marketing (14th ed.). Mason, OH : South-Western Cengage Learning.
Chicago-Zitierstil (17. Ausg.)Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Australia: Mason, OH : South-Western Cengage Learning, 2010.
MLA-Zitierstil (8. Ausg.)Kurtz, David L. Principles of Contemporary Marketing. 14th ed. Mason, OH : South-Western Cengage Learning, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.